If you’re looking for a job in online marketing, you’re in luck because there are plenty of opportunities available. However, before you rush into applying for these jobs, you should ask yourself if you’re really equipped for the task. Are you a skilled social media user who knows how to drive traffic to a website? Do you have the patience to cultivate and nurture a social media following? Can you effectively target the right audience to hit the biggest chord and drive the most sales? If you answered “no” to any of these questions, then you might find that working in online marketing isn’t for you…at least not now. 

The good news is that even if you’re not equipped for the task, you can still find work as an online marketer. Working as a freelancer or for a business that provides these services is a perfect way to get experience while also earning some extra cash. For those who want to break into the industry and don’t want to commit to a full-time job, this is the perfect option.

Why Should You Consider Working As A Freelancer?

Perhaps the biggest draw of working as a freelancer is that you’re not required to commit to a full time job. Instead, you can take on as much or as little work as you can handle. You choose your own hours, set your own rates, and get to decide how you’ll manage your responsibilities. Additionally, you don’t have to worry about office politics, workplace bullying, or struggling to find the time to fit in a social life.

Working as a freelancer has its perks, but it also comes with some responsibility. Make sure that you’re equipped to handle tasks and that you’re willing to learn. Make sure that you’re not going to take on too much work and that you’re going to be able to give each project your best effort. Make sure that you’re going to be able to manage your time efficiently so that you can get all of the work done that you need to get done. Finally, be sure to learn from past experiences so that you can avoid making the same mistakes that others have already made. You can find online marketing jobs, but you have to be willing to put in the work to land them.

Which Online Marketing Specialties Are in Demand?

If you want to break into the industry, you have to decide which specialties are in demand. According to the Bureau of Labor Statistics, the field is expected to grow 21% from 2016 to 2026.

Not all online marketers are created equal, and you should know what you’re getting into. One of the best ways to find out what specific skills are needed is to look at the demand for those skills. The following are some of the most in-demand specialties as of May 2020:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Management (SMM)
• Web analytics
• eCommerce Marketing
• Inbound Marketing
• Copywriting
• Email Marketing
• Online Shopping Behavior

If you’re looking to break into the industry, you should specialize in a few of these areas. Doing so will put you ahead of the competition and allow you to stand out from the crowd.

The more you know, the better you’ll be able to land a job. If you want to get an inside look at the industry, you can check out these websites to learn more: