In 2016, more people than ever are working remotely. According to a Forbes survey, two-thirds of workers already do some of their work remotely, and 80% plan on doing more of it in the future. In other words, workers are already feeling the effects of the gig economy. But what will this mean for employers, and more importantly, for those looking for a job in marketing and online marketing?

To explore this, we’ll take a look at some of the remote marketing jobs available in Ohio and how to go about getting one.

What Is Remote Marketing?

As the name would suggest, remote marketing is marketing done primarily online. However, it can also include a blend of online and offline marketing, such as radio ads and billboards. Essentially, it is all about creating awareness around a product or service through different channels (mostly digital).

Why go remote? Simply put, with the ability to work remotely coming to the forefront, companies can now attract top talent from anywhere in the world. As a result, many are flocking to work for remote marketing firms. According to Glassdoor, the average marketing manager salary is $115,000 a year, with many industries, such as e-commerce and hospitality, paying considerably more.

Where Are the Most Prospective Jobs?

According to Glassdoor, the top five industries for those looking for a job in marketing are:

• Marketing and Advertising
• Digital Marketing
• E-commerce
• B2B Marketing
• Public Relations

With the majority of work happening online, it is clear that marketing and advertising is where the jobs are. And not just in Ohio: nationally, over 200,000 jobs are available in the field.

The Advantage Of Online Marketing Jobs

As mentioned above, many industries, such as marketing and advertising, are hugely reliant on the internet and digital technology for their daily operations. With over 90% of adverts now being bought online, and more people shopping online than ever before, it is clear that the future of marketing lies in the digital sphere.

This is also true for jobs. With many marketing roles available online, there is a never-ending supply of new candidates to choose from. Essentially, with so many job opportunities online, it is easier for those looking for a change to find a new job. According to the Bureau of Labor Statistics (BLS), around 80,000 marketing and PR jobs will be available by 2026, which is projected to grow by 30% compared to 2016.

Further to this, many roles in online marketing require minimal to no training. For example, marketing strategists and planners can be tasked with developing marketing plans and KPIs (Key Performance Indicators) for digital channels, such as email newsletters and landing pages. These marketers may then implement and optimize ad campaigns across different platforms (Google, Facebook, etc.)

Remote Marketing Jobs In Ohio

With so much opportunity in online marketing, it would be a shame for those in Ohio to miss out on the action. Below, we will explore some of the remote marketing jobs available in the state. But first, a caveat: be sure to consult with a local recruiter before making any decisions. Recruiters can help connect you with the right hiring manager, and being connected is vital when pursuing an opportunity in remote marketing.

E-commerce

If you’re looking for a job in e-commerce, then Ohio has a few viable options. One of the most prominent e-commerce roles in the state is that of a marketer, where you will be focusing on growth and optimization of online stores. You may be required to have a technical understanding of e-commerce, but the majority of the work will be in marketing and analysis, including but not limited to:

• Developing marketing strategy
• Creating sales funnels
• Designing promotional materials
• Analysing traffic
• Setting up email marketing campaigns
• Setting up web analytics

An average e-commerce marketing manager salary in Ohio is $100,000 a year, and some of the bigger firms can pay up to $140,000. Although the figures are high, it’s still a relatively low wage compared to the figures mentioned above in other industries.

Marketing And Advertising

If you’re looking for a job in marketing and advertising, then Ohio has hundreds of opportunities available. One of the major cities, Cleveland, has the 5th largest advertising agency in the country, Chiat+Day. This agency boasts a 25-year track record, and over the years, they have accumulated an incredible amount of knowledge in the field. It would be a shame to not take advantage of this knowledge, and so it is with the city’s marketing graduates.

The city of Cleveland and surrounding areas are rich in opportunities in marketing and advertising, with around 400 roles currently available. The jobs can range from account manager to account supervisor or even management positions, and a lot of the roles demand an in-house marketing degree, but some don’t. All in all, the average salary can be anywhere from $70,000-$110,000 a year, plus benefits.

Radio Advertising

If you’re looking for a job in radio advertising, then Ohio has some great opportunities available for you. The city of Toledo, for example, is home to a radio station, WAXQ, which is licensed to both Toledo and Columbus. As a result, many people in those cities can listen to the same radio station, which means more opportunity for you. The jobs available at WAXQ can range from sales to engineering and production, and the salary for an average graduate is around $70,000 a year, plus benefits.

Direct Marketing

If you’re looking for a job in direct marketing, then Ohio has lots to offer. The hubs for direct marketing and public relations are located in the largest cities in the state, including:

• Columbus
• Cleveland
• Akron
• Toledo

The average salary for a graduate working in direct marketing or public relations in Ohio is around $80,000 a year, plus benefits.

Why Should You Care About Where You Live?

To wrap up this section, let’s discuss a few reasons why you might want to consider living in or moving to one of the hubs listed above. First, as we’ve established, there are a lot of jobs available in Ohio. This coupled with the fact that many of the roles don’t require a lot of training can lead to an increase in the supply of available talent. Essentially, this could lead to higher wages for those in the field.

Second, for those in the creative industries, such as graphic design, advertising, marketing, and production, there are a lot of opportunities for advancement, as these are some of the most in-demand roles. This coupled with low competition and high pay can lead to increased job satisfaction for those in the field.

Finally, for students who are hoping to land a job in the field, the hubs listed above have some amazing opportunities, particularly in advertising and marketing. If you’re looking for a reputable place to do your graduate studies, then consider moving to one of these cities.