If you’re looking for a career in marketing, you’ve probably considered whether or not to attend a university.
The good news is that you don’t necessarily need a degree to be a successful marketer. Instead, you can find jobs in online marketing that don’t require a degree.
In this article, you’ll discover 14 marketing jobs that you can start today if you don’t have a degree. You’ll learn about the requirements, what tasks you’ll be expected to complete, and how to get started.
Product Manager
A product manager is essentially a combination of a product owner and a marketer. A product manager creates, defines, and manages the product strategy for a brand or company. They work closely with the marketing department to bring a tangible product to market. They are also expected to work with vendors and suppliers to ensure that the products are available when needed and that quality is maintained. As a product manager, you’ll need to have a good understanding of both marketing and product and be able to communicate effectively with stakeholders from both sides of the house. This is one of the most in-demand careers in marketing and the average salary is around $85,000 a year. While not everyone will end up being a product manager, this role combines many of the responsibilities that you’ll encounter throughout your career in marketing.
Account Manager
An account manager is expected to have a good understanding of marketing communications, especially online marketing. They work closely with the marketing department to develop strategies, create programs, and measure the results of marketing campaigns and initiatives. An account manager is a vital part of the team as they work directly with clients to ensure that their needs are being met and that they’re happy with the service they’re receiving. In today’s world, customers have every reason to be wary of any business, especially when it comes to their personal information and data. This is why it’s so important to have an experienced account manager on your team. Not only will they be able to protect your personal information, but they’ll also be able to advise you on what methods your customers might be using to find your competitors and discover your products. This is why account managers generally enjoy a very high salary of around $100,000 a year and why starting a career in this area is such a profitable move.
Marketing Consultant
A marketing consultant is essentially an experienced marketer who provides strategic advice to help companies solve marketing problems and achieve marketing goals. They may work independently or in a team environment, providing analysis, compiling marketing statistics, and recommending strategies to solve complex problems. A marketing consultant is often involved in the initial phase of a new product or service and helps to define the marketed value proposition. After that, they help to establish key marketing objectives and implement marketing strategies to drive revenue and growth. The main duties of a marketing consultant include researching competitors, analyzing sales data, and coming up with creative ideas to grow a business. It is not unusual for marketing consultants to earn up to $150,000 a year depending on their experience.
Digital Marketing Strategist
A digital marketing strategist is a cross between a marketer and an analyst. Essentially, they use data to examine market trends, determine how people are interacting with brands, and recommend marketing strategies. They are experienced in creating and implementing digital marketing, social media, and email marketing strategies, and design websites. A digital marketer expects to work closely with other departments, such as sales and product, to ensure that marketing initiatives are integrated and consistent across different platforms and devices. A good digital marketer should know how to make complex ideas simple to understand and implement. This is why digital marketing strategist is one of the most in-demand occupations in marketing and the average salary is around $125,000 a year.
Marketing Analyst
A marketing analyst studies consumer behaviour and marketing data to determine which products, services, pricing, and marketing strategies are most effective for various industries and markets. They use various tools, such as spreadsheets and analytics software, to examine market trends and analyze consumer behaviour. A marketing analyst may coordinate and analyze marketing and sales data, compile marketing reports, and recommend marketing strategies to improve performance. Additionally, they may design and implement online marketing systems, create email marketing campaigns, and analyze the results of marketing efforts to determine which strategies work best for particular businesses and industries.
One of the main duties of a marketing analyst is to design and implement marketing strategies, so it is no surprise that this is one of the most in-demand careers in marketing. The average salary for a marketing analyst is around $90,000 a year, although some industries such as marketing research and consulting may ask for more. If you want to get started on your career path today, check out these 15 marketing jobs that don’t require a degree.