If you’re looking for a new challenge, why not consider an online marketing position? The digital landscape is constantly evolving, and brands must adapt to keep up with the increasing competition. While some roles can be truly independent, others require a lot of direction and follow-up support from a manager or senior manager. The following are the top 10 online marketing jobs in Kentucky, providing you with the opportunity to work remotely or from home, as well as gain valuable experience.
Digital Marketing Manager
Responsible for managing all digital marketing activities including online marketing, social media, content strategy, and SEO. Work closely with the marketing department, product management, and other departments to ensure that product strategies and goals are aligned with digital marketing activities. Create and maintain advertising calendars for digital marketing campaigns. Design and implement online marketing campaigns for both traditional and digital media including; SEO, PPC, display, and social media. Measure and report on the effectiveness of online marketing campaigns, and present marketing performance to upper management.
Marketing Communications Manager
Responsible for the marketing communications planning and execution of digital marketing campaigns. Design and implement marketing programs including; SEO, PPC, display, and social media marketing campaigns for traditional and digital media. Prepare marketing materials including press releases, correspondence, and social media posts. Measure the success of marketing programs using analytic tools and research methods. Present the analysis of marketing performance to upper management.
Product Marketing Manager
Responsible for overseeing the product marketing activities for a global brand. Develop and maintain market knowledge of current and potential customers for a product or service through analysis of demographics, psychographics, and behavior. Research market trends and best practices, and create product roadmaps and launch plans for brands. Design online and offline advertising campaigns using multiple media platforms including; SEO, PPC, display, and social media. Launch new products and features, and manage product content including case studies, FAQs, and blog posts. Create compelling marketing materials to support the marketing campaigns including brochures, websites, ads, and social media.
Online Marketing Coordinator
Coordinate and support the execution of online marketing projects. Design online marketing programs including; SEO, PPC, and social media marketing campaigns. Research emerging technology and tool sets to determine the effectiveness of these programs. Create digital marketing performance metrics, such as cost-per-click, cost-per-sale, and return on investment (ROI). Data-mine email marketing and social media platforms to identify key performance indicators (KPIs). Provide analysis of program performance to upper management.
Digital Marketing Strategist
Develop and maintain a strategic marketing plan, and design online marketing programs including; SEO, PPC, and social media marketing campaigns. Determining the best platforms for each marketing activity, and the ideal customer personas for each product/service. Researching online communities, forums, and blogs to identify key performance indicators (KPIs). Designing online and offline advertising campaigns using multiple media platforms including; SEO, PPC, display, and social media.
Performance Marketing Manager
Oversee the online marketing performance of a company, including; the creation of marketing tasks and goals, analyzing marketing data, and presenting the analysis of marketing performance to upper management.
Online Advertising Manager
Plan and manage all online advertising activities including banner adverts, paid search, text messaging (SMS), and email marketing. Design and build brand awareness and generate leads for a company using digital marketing strategies. Research new advertising technologies such as; pay per click (PPC), site saturation printing, and display advertising.
The marketing landscape is changing, and emerging technologies are enabling marketers to target and engage with consumers in brand-new ways. The job market for digital marketing is projected to grow 31% year from 2020 to 2025, according to the US Bureau of Labor Statistics. The following are some of the top jobs in online marketing, providing you with the opportunity to work remotely or from home, as well as gain valuable experience.