When it comes to marketing and sales jobs, there seems to be a wide array of options, all of which can be rather exciting. However, if you’re looking to make the leap from intern to full-time employee, then it’s important to consider the key performance indicators (KPIs) that you’ll need to hit if you want to succeed.

So, what exactly are the key performance indicators of a marketing or sales employee?

Lead Generation: Generating Leads From Marketing Efforts

This is the most basic of all the marketing employee KPIs. After all, if you can’t generate leads you can’t grow your business. To generate leads you need to get people to notice you; to get people to notice you, you need to go where your target audience is. And, since most businesses have websites, you’re obviously targeting the virtual world.

How do you know if you’re generating the right kind of leads? The best way to measure this is through lead conversion. When you convert a lead into a customer, you’ll know that you’re on the right track. Once you’ve acquired the necessary marketing tools, you can start tracking the number of leads (and their conversion rate) that you’re generating on a daily basis. This will give you a good indication of whether or not your marketing efforts are paying off.

Brand Awareness: Increasing Your Potential Customer’s Knowledges About Your Company

If you want to succeed in business, you need to make sure that your customers know who you are and what you offer. To achieve this, you need to ensure that they understand your brand and how it relates to their world. One way to do this is through brand awareness, which measures the knowledge your target audience has about your brand. This can be determined through a poll or survey, or it can simply be tracked through watching how your customers interact with your brand in real life. Either way, you need to be able to measure this indicator so that you know if your marketing efforts are paying off.

Customer Engagement: Achieving Longer Stays On Board

If you want customers to continue purchasing your products or services, you need to make sure that they’ve got what they need when they arrive at the point of purchase. The best way to do this is through customer engagement, which measures the effectiveness of your customer’s journey up until the point of purchase. This is especially important if you want to be able to track the number of customers who’ve become regular buyers of your product or service. The better this number is, the more effective your customer engagement has been.

You can do this through email marketing or social media. By getting to know your customers and their needs, you can ensure that they’ve got what they need when they arrive at the point of purchase. If you do this effectively, you’ll be able to retain more customers and gain more trust, leading you to greater levels of engagement.

Product Awareness: Maintaining Your Customer’s Knowledge About Your Company’s Products

To ensure that your customers are always aware of your latest products, you need to make sure that they understand what your products are and how they fit into their lives. One way to do this is through product awareness, which measures your customers’ familiarity with your products. This can be determined through a poll or survey, or it can simply be tracked through observing how often your customers come back for more. Either way, you need to be able to measure this so that you know if your product awareness is good or bad.

Product awareness will tell you if your product descriptions are being read and if your marketing efforts are bringing in the customers that you want, which in turn means that your product knowledge is being maintained. 

Measuring the Right Way to Improve

To put it simply, if you want to improve a particular area of your business, you need to measure the results of your efforts. This is why we discussed the importance of tracking key performance indicators. Simply tracking the number of leads you’re generating without converting them into customers is not going to help you improve your performance in any way. You need to be able to track the number of customers that you’ve acquired through your marketing efforts so that you can determine the effectiveness of your strategy and make necessary changes where necessary.