How to Get a Job as an Online Marketing Rep – The Ultimate Guide

If you’re looking for some extra cash, you can get a job as an Online Marketing Rep. These are the employees of digital marketing agencies and they’re responsible for managing pay-per-click campaigns. These campaigns can earn you a nice chunk of change each month, so you may wonder how you can make the most of this opportunity.

In this article, we’re going to walk you through the steps to take to become a successful Online Marketing Rep.

The Basics

To begin with, you need to have a bachelor’s degree in marketing or a related field. You also need to be proficient in at least one programming language (like Java or Python).

Beyond that, you need to be able to demonstrate that you can do the following:

  • design systems
  • manage large projects
  • establish processes
  • track and analyze performance
  • work in a team/multidisciplinary environment
  • communicate effectively
  • use various software packages
  • write clear and concise code

If you can do all of that and more, then you may have what it takes to become a successful Online Marketing Rep.

The Role

As mentioned above, you will be working in a digital marketing agency, so you’ll have the opportunity to dive into numerous projects. Most of these projects will be paid-per-click advertising campaigns, but you’ll also be working on a range of other marketing-related projects.

You’ll be responsible for the following:

  • managing PPC (Pay Per Click) campaigns
  • assisting with SEO (Search Engine Optimization)
  • designing websites
  • creating landing pages
  • setting up automated email campaigns
  • monitoring and analyzing performance
  • dealing with various back-end platforms
  • tracking the performance of campaigns
  • writing ad copy for ads

The great thing about this job is that you get to do all of that from the comfort of your own home. Many digital marketing agencies are open to telecommuting, so you may not have to spend every day in an office. You can take this job on a part-time basis and, ultimately, build up a portfolio of past projects that you can use to show off to prospective employers.

The Skills

The skills that you need to have to succeed as an Online Marketing Rep are really very unique. First off, you need to have a fairly high level of knowledge in digital marketing. You also need to be able to program (in at least one language). Lastly, you need to have an understanding of how paid-per-click campaigns work.

With that in mind, let’s examine each of those skills in more detail.

Marketing

The first and probably most important thing that you need to have is an understanding of marketing. This is a broad term that describes the process of communicating a brand or business to the right audience. For example, if you work for a pet food company, you may be responsible for generating online traffic to their websites so that they can gain more traction in the market.

Depending on the type of work that you do, you may need to have a thorough understanding of brand loyalty, competitive analysis, web analytics, conversions, and more.

Programming

You need to be able to program in at least one language to become an Online Marketing Rep. This will assist you in generating reports, analysing data, and building various websites and automated email campaigns. Python and Java are the most popular programming languages in this case.

Systems

A big part of your job will involve establishing processes and improving efficiency. You may be working in a small team and, as such, will need to set up systems so that everyone knows what is going on. You may also be required to write processes and procedures so that the various functions of the agency can be carried out effectively.

There are four main processes that you will need to learn and understand:

  • project management
  • reporting
  • search engine optimization
  • marketing research
  • performance marketing

In addition to those processes, you’ll also need to become familiar with a variety of tools and applications. Some of these tools will be free and some will require you to purchase a license. It’s a good idea to look for a marketing software that is suitable for small businesses.

Dealing With Data

You’ll be dealing with a lot of data, both structured and unstructured. Structured data comes mainly in the form of numbers. These are the sorts of numbers that you’ll be presenting in tables or in charts. For example, you may need to analyze the keyword performance of different websites so that you can recommend improvements.

You’ll also need to be able to make sense of the unstructured data that you come across. This could be anything from text, to video, to audio files. You need to be able to find the right information in these files and present it in a useful manner.

Campaigns

You’ll need to be able to set up, monitor, and analyze paid-per-click campaigns. These are the sorts of campaigns where you’re paying for each click that is performed. You’ll need to learn how to set up different keywords and landing pages for each campaign, as well as how to track the performance of each keyword.

PPC

Pay-per-click campaigns are probably the least technical aspect of your job. You’ll just need to know how to set up the campaigns, track the performance, and monitor the results. Many digital marketing agencies utilize services like Google AdWords, which is a form of PPC. You’ll simply need to have a basic understanding of how this sort of service works.

What’s Next?

Once you have the above-listed skills, then you can apply for a range of jobs that are available. These are some of the major functions of an Online Marketing Rep:

  • performance marketing
  • marketing research
  • project management
  • analysis
  • writing
  • technical support
  • programming
  • ad copy
  • search engine optimization
  • web analytics

However, you may not need to take on all of these responsibilities at once. You may simply be asked to do a specific task, or you may even be given a project that you can hand off to a colleague. 

Keep an eye on the job ads to see what is currently available and what sorts of tasks are being advertised. Take your time and look at a range of jobs to see which one is the best fit for you.

If you’re looking for a passive income stream, then this job may be for you. You can get paid to do what you already know how to do, so you won’t be overburdened with responsibilities. Ultimately, though, you’ll need to put the time in to learn the various elements that you need for this job.