Looking for an exciting new challenge? You can find a career in online marketing, and a whole lot more besides. Here in California, and probably in other parts of the USA as well, there is a large pool of job seekers eager to make a new career change. With the Covid-19 pandemic now in its second year, more people than ever are searching for work. The job hunters are looking for flexible jobs, and the industries that are hiring are predominantly online marketing and social media.
In this article, we will tell you about the various online marketing jobs that you can perform in California, and how you can go about making your way in this niche.
Account Manager
This is one of the more established career paths in internet marketing. Account managers are essentially the go-to person when it comes down to dealing with customer issues. They have an in-depth knowledge of the company’s products and services, and are usually responsible for driving sales as well as providing support to advertisers. Essentially, they are the “contact center” of the company.
You will need a four-year college degree in business, marketing, or communications in order to enter this field, and ideally you should also have some work experience. Starting salaries for account managers range between $60,000 and $100,000 per year, plus benefits, according to PayScale.com. It is also a good idea to become a Certified Shopify Specialist, which is designed to help merchants sell and operate their own online stores. With this certification you will be able to access a wealth of knowledge, including Ruby on Rails, Laravel, and Joomla!.
Marketing Coordinator
This is a less established career path, but it is still quite common for an individual to enter this role and then advance throughout their career. A marketing coordinator does a little bit of everything associated with marketing a product or service, including gathering demographic data, creating marketing plans, and monitoring various social media platforms for mentions of the brand.
You will need a four-year degree in marketing or business, and you should have at least two years of work experience in an office environment in order to enter this role. Starting salaries for marketing coordinators range between $45,000 and $60,000 per year, plus benefits, according to PayScale.com. In 2020, HubSpot and Marketo announced they were combining their marketing departments, so if you’re thinking about pursuing a career in marketing, now may be the right time to do so!
Content Marketer
This is a role that many people are under-estimating. The content marketer is responsible for creating the content that will be used to market the company’s products and services, whether that’s a blog post, an infographic, or a video. Depending on the size of the organization, there may be several content marketers. They are often times tasked with coming up with new content that will engage and retain the attention of the audience.
If you have a specific topic that you’re passionate about, such as travel or food, you can develop a blog around that topic. You will then need to learn how to write SEO-friendly content that promotes your blog and attracts potential customers to it. A bachelor’s degree in marketing, or another related field, is required in order to enter this role. There are a variety of free online courses that you can take to learn the fundamentals of SEO and content marketing.
Digital Marketing Advisor
This is a relatively new role, but already quite popular among employers. The digital marketing advisor helps companies with their digital marketing strategy, including setting up email marketing lists, analyzing traffic, and tweaking keywords and landing pages. They also help to develop advertising campaigns in Facebook, Google Ads, and other platforms.
A degree in marketing or business, along with at least one year of relevant work experience, is a good starting point for this role. Some of the duties that you will need to perform include analyzing online reviews, answering customer questions, setting up email campaigns, and using software such as Hootsuite to manage social media accounts.
Salesforce Marketing Cloud Consultant
This is a newer role, designed specifically to assist with marketing and sales operations inside of Salesforce. The marketing cloud consultant is a combination of a marketer and a cloud specialist, having knowledge of both in-house and remote marketing platforms, email marketing, and social media.
A degree in marketing, business, or a related field, along with three to five years of relevant work experience, is required in order to enter this role. In addition to having a good knowledge of Salesforce, you will also need to be comfortable working remotely, as much of the work entails being on-site at customers’ locations.
Inbound Marketing Consultant
This is another newer role, designed to work solely with inbound marketing, which stands for attracting and engaging customers through interaction and collaboration, as opposed to pitching them with advertisements.
An inbound marketing consultant is responsible for coming up with new ideas for products, tweaking current products, creating marketing plans, and analyzing data to determine the next steps. In order to be able to perform this function, you will need a bachelor’s degree in marketing, or a related field, and three to five years of relevant work experience.
The above-listed roles are just a small fraction of the vast array of jobs available in internet marketing. If you have specific interests, whether it’s SEO, content marketing, or social media, you can leverage the resources available to you via these platforms to find work that suits your interests.