Hawaii is generally considered to be the “Last Frontier” when it comes to online marketing jobs. The state is often referred to as the “Aloha State” because of its welcoming attitude and hospitality. Hawaii is also one of the most expensive places to live in the United States, so many people in the state are keen to avoid any kind of work-related stress. Finally, the state is home to some of the most famous beaches in the world, so an opportunity to work in a marketing department of a beach resort company can seem like an attractive proposition.

The Digital Marketing Specialties Available

As digital marketing continues to grow and evolve, so do the specializations. Since the field is relatively new, there are a lot of opportunities to gain experience, and most importantly, to gain a lucrative job that can place you far from the “Aloha State.”

In a nutshell, here’s a list of the specializations in digital marketing, as well as a few key points about each one.

Content Marketing

If you’re looking for a job in content marketing, then Honolulu is definitely the place to be. The city is home to some of the best news media companies in the United States, and marketing content creators from around the world, along with an extremely engaged audience, make for an interesting mix.

Honolulu is also the birthplace of many well-known brands, including Apple Inc., Dyson, and Kiehl’s, which all have marketing departments that are looking for qualified content marketers to join their ranks. If you’re looking for a relaxing beach vacation with excellent pay, then content marketing in Honolulu might be the right fit for you.

Social Media Marketing

If you’re looking for a job in social media marketing, then Honolulu is also a viable option. The growth of digital marketing in general, and social media marketing in particular, has made the field extremely lucrative, with some jobs paying six figures per year. (In 2018, the average salary for a social media marketer was $66,000, according to LinkedIn.)

The city is home to many large corporations that are looking to engage with their users through social media channels. If you’re a brand looking to gain some social media presence, then Honolulu is the place to be.

If you don’t want to work in a traditional role, but instead want to become a digital nomad and work remotely for clients, then social media marketing in Honolulu might be the right fit for you.

Product Marketing

If you’re an avid gamer and love to travel, then San Francisco may be the right place for you to transition. The city is home to dozens of gaming companies looking to hire experienced product marketers. (The average salary for a product marketer is around $105,000.)

Similarly, if you’re looking for a job in product marketing, then Honolulu may be the right fit. The city is home to many popular brands and products, and the marketing departments of numerous large companies are looking for experienced product marketers to join their ranks. (The average salary for a product marketer is $102,000.)

Product marketing is all about marketing a brand or a product, so if you want to specialize in a particular area, such as mobile marketing, then Honolulu may be the right fit. (The average salary for a mobile marketer is $76,000.)

Digital Advertising & Analytics

If you’re looking for a job in digital advertising & analytics, then again, Honolulu may be the right fit. The city is home to many renowned companies and organizations in the advertising and analytics arena, including Epsilon, Google, and Uber. (The average salary for an advertising analytics professional is around $123,000.)

If you don’t want to work in an agency setting, but instead want to freelance or create your own company, then digital advertising & analytics in Honolulu may be the right fit for you. (The average salary for a digital marketer is around $96,000.)

The list of specializations in digital marketing goes on and on. If you’re a student looking for extra-curricular activities, or you’ve recently graduated and are looking for your first job, then take a look at some of the opportunities in digital marketing in Honolulu.