The information technology (IT) industry in Cape Town is one of the largest industries in the city. With more than 86,000 jobs available, it’s clear there is sufficient demand for highly skilled labour. If you are looking for a new challenge, then consider a career in web marketing. This industry is set to grow 29% year from 2016 to 2020.
What is web marketing?
Simply put, web marketing is all the activities performed online to promote a business or organisation. This includes marketing websites, building social media platforms, creating online stores, and performing online research to name just a few.
The most in-demand jobs in web marketing are:
Digital Marketing Specialties Are Endless
Depending on your experience, you can find jobs in web marketing that require you to specialize in SEO, paid advertising, content creation, or analytics. With so much variety, you are bound to find a role that suits you perfectly.
Further specialization is available through online learning. Google and other marketing platforms offer courses that you can complete online to gain in-demand skills. Some of the most popular training courses are listed below.
SEO (Search Engine Optimization)
SEO is all the activities performed to increase the visibility of a website or brand in the search engines. The objective of SEO is to have a page rank of 3 or 4 in Google for a particular topic.
In general, the higher the page rank, the more visible the website will be in the search engine results. When a potential customer is looking for products or services online, they will click on the first three results – the top three results or ‘triple-teets’ as they are known in the SEO community. This means that performing SEO is a great way to gain visibility and attract potential customers to your website.
Paid Advertising
Paid advertising is all the activities performed to promote a product or service for a fee. The most common types of paid advertising are:
- Search engine optimisation (SEO)
- Social media marketing (SMM)
- Display advertising (banner ads)
- Email marketing (email marketing)
- Mobile marketing (mobile marketing)
- Video marketing (video marketing)
Depending on your specific expertise, you can find roles in paid advertising that require you to specialize in SEO, social media marketing, or email marketing. With so much variety, you are sure to find a role that suits you perfectly.
Content Creation
Content creation is all the activities performed to produce content (text, images, videos) for a digital platform. The most in-demand jobs in content creation are:
- Article SEO
- Blogger
- Copywriter
- Content marketer
- Editor
- Ghostwriter
- Interviews
- Product reviews
- Video Content
Depending on your specific expertise, you can find roles in content creation that require you to specialize in SEO, content marketing, product reviews, or ghostwriting. With so much variety, you are sure to find a role that suits you perfectly.
Analytics
Analytics is all the activities performed to track and analyze user behaviour.
In order to understand how customers behave on your website, you need to track their behaviour anonymously. For this purpose, you need to use tools such as Google Analytics. Once you have installed the Google Analytics app on your phone or computer, you can begin tracking your users’ behaviour. The Google Analytics dashboard itself is very simple to use and will only take a few minutes to learn.
Depending on your specific expertise, you can find roles in analytics that require you to specialize in:
- Customer behaviour (e.g. What actions do my users take?)
- User experience (e.g. How does my product/service impact user experience?)
- Web analytics (e.g. How can I measure the success of my web pages?)
- Behavioural marketing (e.g. How can I motivate my users to take a certain action?)
- Digital marketing (e.g. What are my website’s key performance indicators (KPIs))?
From the roles listed above, you can probably already identify a few that suit you perfectly. If you are looking for a new challenge, consider a career in web marketing and begin specializing in one of the many in-demand specialties.