Online Marketing Job Description – The Essential Elements

If you’re interested in a career in online marketing, then you’ll need to know the essential elements of the job. In this article, we will discuss the fundamental responsibilities of an online marketer, how to become an expert in the field, and where you can find the jobs.


An online marketer is responsible for managing marketing analytics, optimizing marketing communications, and driving sales through effective marketing strategies. These responsibilities can be divided into three categories: reporting, planning, and acting.

Firstly, the online marketer reports on the performance of the marketing program. This involves monitoring the activities of customers, analyzing the effectiveness of campaigns, and evaluating the performance of marketing activities. Secondly, the online marketer plans future marketing activities. This entails developing an annual marketing plan and adhering to the plan. Thirdly, the online marketer acts to drive business growth through marketing. This entails driving qualified traffic to the site, converting this traffic into paying customers, and retaining these customers through excellent customer service.


A basic requirement for a marketing job is a good command of English. You will also need to have a reliable communication tool, such as Skype or WhatsApp. Finally, you need to be able to work independently and take initiative. An excellent personality trait is also essential – whether you prefer to work directly with customers or via an internal team.

A degree in applied economics, business administration, or marketing is a basic requirement for an online marketer job. Some further education in data analysis or a related field is desirable, as is specific training in SEO, digital marketing, or marketing analytics. Experience in managing PPC campaigns is also beneficial.

You can find jobs in online marketing in traditional marketing roles, such as advertising and marketing management, as well as in emerging areas, like SEO, content marketing, and social media. Be sure to tailor your CV to highlight your relevant experience. And don’t forget to learn new things every day – the more you know, the more you’ll be able to offer!


The average salary for an online marketer is $64,000 a year, with a higher salary potential in markets with a higher demand for marketing services, like e-commerce and information technology.

Start-up businesses with a low overhead and no legacy products or services may be willing to offer you a salary of up to $50,000 a year, plus bonuses. Alternatively, established companies with strong marketing departments may pay you as much as $100,000 a year, plus bonuses and benefits.

Job Description

Essentially, an online marketer collects customers and collects their email addresses. From here, the role of the marketer is to nurture and grow these leads into paying customers. Once you have a base of paying customers, you can move into marketing automation and marketing management. These are just some of the core responsibilities of an online marketer.