Bonafide Marketing Genius

Online Marketing Job Description & Resume

Job Title:

Online marketer

Keywords:

Find a job that fits you. Whether you’re looking for a change of pace or you want to take the opportunity to explore a new industry, there’s likely an online marketing job that suits you. Once you’re plugged in, you can develop a resume and establish yourself as a thought leader in your industry. You may even decide to pursue a career in online marketing. Let’s look at the details of the job.

Scope of responsibility:

You will be responsible for marketing and monetizing an online property. This includes everything from driving traffic to the site to converting this traffic into paying customers and retaining them using inbound marketing methods. Inbound marketing is a practice that focuses on providing valuable information and resources to individuals who are already interested in your product or service. Inbound marketing makes it easier for customers to find the information they need and encourages customer engagement. One of the best things about the job description above is that you get to decide what you want to be responsible for. You can expand your role and take on additional responsibilities as you see fit. Some of the things you may be responsible for include (but are not limited to):

  • Creating content for the web
    • Blog posts
    • Product reviews
    • How-to guides
    • And more…

    Each of these types of content provides a different opportunity for growth. You may start out with one type of content and decide that you want to specialize in product reviews. Or, you may decide that you want to focus on teaching people how to use your product. The choice is yours. Essentially, you will be responsible for creating online content that draws interested customers to your site and encourages them to convert (i.e. buy your product or service) or simply return.

    Key Responsibilities:

    The responsibilities of an online marketer are many and varied. Here are just a few of the things you will be responsible for as an online marketer:

    • Developing marketing strategies
    • Executing marketing campaigns
    • Creating and maintaining effective marketing reports
    • Researching and analyzing marketing data
    • Pro-actively seeking out new opportunities to grow the business
    • and more…

    Each of these responsibilities represents a different opportunity for growth. You may start out with one responsibility and decide that you want to specialize in developing marketing strategies. Or, you may decide that you want to focus on executing marketing campaigns. The choice is yours. Essentially, you will be responsible for leading the marketing research and analysis for a product or service. You will also be responsible for creating and maintaining an effective marketing plan, including but not limited to:

    • A strategy for bringing in new customers
    • A plan for retaining existing customers
    • And more…

    You get to choose which of these responsibilities you would like to pursue. Once you have established yourself as a thought leader in your industry, you can approach potential employers with a well-honed resume and a specialization in online marketing. The job title alone should make your resume stand out. The responsibilities listed above should make your resume even more intriguing. Ideally, you will have the opportunity to continue developing your skills and expanding your knowledge base. This will make you more marketable to potential employers should you decide to pursue this career path.

    Basic Qualifications:

    Before you begin your job search, you will need to establish a minimum set of qualifications. You can use your existing skills and qualifications as a starting point. Then, you can add further qualifications as needed. Your existing qualifications may include (but are not limited to):

    • A bachelor’s degree in marketing or business administration
    • 3-5 years of direct marketing experience
    • Passion for digital marketing
    • Familiarity with analytics and measurement
    • Pro-active approach to seeking out new opportunities
    • Strong understanding of e-commerce platforms (Shopify, WooCommerce, and others)
    • Familiarity with SEO and online PR
    • Solid foundation in mathematics
    • and more…

    It’s important to be familiar with various platforms and digital marketing tools. Having some familiarity with platforms like Shopify is a must. Also, having the ability to carry out SEO and online PR is valuable. Ideally, you should have experience in one or more of the following areas:

    • SEO
    • Online PR
    • Content marketing
    • Social media
    • Marketing research
    • And more…

    It is important to have some experience in these areas. You can get started by volunteering for projects or taking on small assignments. Once you have established yourself as an expert in your industry, you can approach potential employers with a well-honed resume and a specialization in online marketing.

    How to get the job:

    Once you have established yourself as a thought leader in your industry, you can begin looking for a job. Your existing network and professional associations can help you find your next job. Alternatively, you can use a platform like LinkedIn to connect with other professionals in your industry. Look for job opportunities in your local area. Should you decide to relocate, you can use sites like Indeed to search for jobs nationwide.

    Starting salary:

    The starting salary for an online marketer is typically between $50,000 and $60,000 per year. This is a good salary for someone with just a bachelor’s degree. You may also want to consider a certificate or diploma program for additional training. The average pay for this job will increase with your experience. Some companies are even willing to pay above market rates for experienced marketers.

    Promotions:

    Many companies provide lucrative promotions for qualified applicants. Some companies will even pay you to learn the trade. If you are interested in pursuing this career path, be sure to ask about promotions and other perks during your job search.

    The best way to learn more about this exciting career path is to contact a reputable recruiting agency. Additionally, if you have a specific question about this job description, feel free to ask. We’re here to help.