Inevitably, when you’re creating content to put out into the world, you’ll come across people and things that you didn’t mean to include in your content. Sometimes this can be a problem, especially if you’re trying to keep a certain mood or tone throughout your blog post. The good news is there is a simple and elegant solution to this problem: Xcams!
If you’re unfamiliar, Xcams are a type of content curating platform that allows users to easily mute or remove content that doesn’t fit their demographic. Essentially, a Xcam is like a blurred photo of a person with their face covered in a mask. When you combine this with the fact that the platform is algorithmically generated, it means that no two articles, videos, or infographics are ever going to look the same. This is particularly useful for brand monitoring, awareness, and evaluation.
While some might see Xcams as a drawback, being forced to cut content that you deem unsuitable for your demographic, keep in mind that it’s actually a feature that makes the platform special. Without this facet, the algorithm would always result in the same articles, videos, and infographics being published over and over again. Which, in turn, could potentially lead to a very boring and unproductive internet.
Why Do You Need Online Marketing?
It’s no secret that the internet has changed the way we interact and do business. According to HubSpot Blogs research, 70% of respondents reported that their digital marketing efforts were mainly focused on websites, emails, and social media. However, what may come as a surprise is that 38% of those surveyed also felt that their efforts were not enough. What this essentially means is that unless you’re taking advantage of all the different mediums that the internet has to offer, you’re leaving a potentially huge audience untouched.
While many businesses have taken the easy route and just focused on websites and social media, those who have tried to innovate and evolve their marketing strategy have been able to see better results. In most cases, this has meant engaging with customers using various channels, such as social media, video, and mobile messaging.
If you’re looking to establish a solid foundation for your business and want to get started with the right foot forward, then you may want to consider investing in online marketing.
Here are some of the stats that HubSpot Blogs found regarding digital marketing:
3.9 Million American Consumers Use TikTok
TikTok is the most popular social media platform among American consumers. With over 3.9 million users, it’s clear that many people are gaining exposure to various types of content through this platform, including video advertisements. This, in turn, can help businesses to gain a better understanding of customer needs and interests.
You may be familiar with TikTok if you’ve ever watched YouTube videos or listened to comedy podcasts. Essentially, TikTok is a combination of YouTube and Twitter, with the main difference being that you can follow the conversations that other users have started. This can help to establish a connection with potential customers and encourage them to engage with your brand. Through gaining a better insight into your target audience’s needs and interests, along with utilizing various digital marketing techniques, you can help to ensure that your marketing is effectively reaching your audience and driving engagement.
72% of Gen Z Use TikTok
According to a study from HubSpot Blogs, 72% of Gen Z use TikTok, making it the second most popular social media network among this demographic. Despite the relatively low percentages, it’s still important to take note of the fact that 68.6 million American millennials use TikTok as well. These numbers may increase as the platform continues to evolve and grow in popularity. What makes this demographic unique is that, in most cases, they’ve grown up immersed in the digital world. This, in turn, has made them more comfortable interacting with brands and businesses online, via text messaging, and via social media.
If your business provides a service or product that young people value, then it may be a smart move to try and establish a presence on TikTok. In most cases, this can be fairly easy to do. All you need is a smartphone, a webcam, and a laptop. From there, you can start filming yourself discussing your services and answering questions. You can also use the platform to provide helpful tips and advice on subjects that matter most to your audience.
36.4 Million Americans Use Instagram
Instagram is the most popular social media platform among American consumers. In fact, it’s the most popular social media platform among all age groups. This means that, regardless of whether you’re targeting millennials, Gen Z, or any other group, you can bet that many of your audience members are going to be on Instagram. In most cases, this is because it’s the easiest way for consumers to keep up with all the exciting content that brands, celebrities, and influencers are posting daily.
If you’re trying to establish your business as a thought leader in your industry, then you may want to consider using Instagram to promote your business.
71% of Twitter Users Watch Videos
Speaking of celebrity and influencer marketing, Twitter users prefer to follow videos rather than long-winded tweets. According to HubSpot Blogs research, 71% of Twitter users prefer to follow videos rather than long-winded tweets. This preference can help to establish a connection with consumers due to the fact that they often feel as though they know the influencer or celebrity they’re following. In most cases, they’ve either seen the video or heard about it via another platform.
If you’re trying to build a business that relies on word of mouth, then you may want to consider using video content to gain more traction. In most cases, this can be fairly easy to do. All you need is a smartphone, a webcam, and a laptop.
59.9 Million American Gen Zers Use TikTok, Instagram, and YouTube
According to a recent survey from HubSpot Blogs, 59.9 million American Gen Zers use TikTok, Instagram, and YouTube. What makes this demographic so special is that they’re early adopters of technology and social media. If your business doesn’t exist yet in their eyes, they may never come across your brand. This, in turn, can put you at a massive disadvantage. To combat this, it may be a good idea to try and establish your business as an innovator in your industry. In most cases, this can be fairly easy to do. All you need is a smartphone, a webcam, and a laptop.
To conclude, take a few moments to think about the different types of customers that you have. Do you want to attract families with small children, hip, young millennial consumers, or any other type of person?
Now, it’s important to not go overboard with your marketing and spend too much money without a clear objective. To that end, you may want to consider investing in a few key platforms, such as TikTok, rather than spending lots of money on a variety of channels, such as YouTube and Instagram.
When establishing your business, be sure to consider all of the unique ways in which you can reach your audience. The good news is that, as a digital marketer, I’m always happy to help you figure out the right strategy for your business.