The explosive growth of online marketing over the last few years has made the digital world a more dominant part of everyone’s life. It isn’t a question of if but when businesses will have to become more involved with online marketing.
Though many businesses have adjusted to the new digital world, there are still some that hold onto the traditional ways of doing things. If your business is one of these companies, you may be wondering how to integrate your digital marketing efforts and what tools to use for it.
Thankfully, there are plenty of solutions to this problem. One of the most prominent providers of online marketing services, digital marketing platforms and tools is Blue Chip Digital.
Blue Chip Digital provides a full suite of online marketing tools, including a content management system, a site builder, a lead management tool, a web analytics tool, a download manager, a Facebook Ads Manager, a Google Ads Manager, and a lead generation tool. What’s more, they offer a free version of their content management system that you can use to build a simple website.
However, a free version of their content management system doesn’t mean you have to be limited to using only that tool to build your website. There are plenty of other options available to online marketers in Williston North Dakota.
Choosing The Right Website Builder
After you’ve decided to invest in a content management system, the next step is to choose the right website builder. The right tool will make creating and maintaining your website easy while giving you all the necessary functionality you need to succeed.
There are several popular website builders for entrepreneurs to choose from, including WordPress, Shopify, and Squarespace. All these tools offer robust functionality and features that can help you build a solid foundation for your website.
Installing Nginx Web Server
You’ll want to install a web server on your computer to provide a stable base for your site. For the best experience, choose Nginx.
Though it’s the most popular choice among web servers, Nginx is a lightweight solution that has a lot to offer. One of the best things about Nginx is its incredible flexibility. There are plenty of tutorials online that can help you get started with the popular caching and load-balancing web server.
Setting Up Email Marketing
If you’ve ever done any online marketing, you’ll know that email marketing is one of the most effective forms of marketing. What’s more, it’s one of the easiest and least expensive forms of marketing to carry out. Simply put, you’ll want to set up automated email campaigns that can be triggered by various events, such as a sale, new product, or upcoming event.
You can use a service like MailChimp or HubSpot to get started with email marketing. Both of these services offer everything you need to get started, and they’re easy to use. Plus, you can integrate their services with other marketing tools, like Google Analytics.
Configuring Email Campaigns
You’ll want to set up automated email campaigns for each of your products. This way, whenever you have a new product to promote, you can send out an email campaign with easy-to-use software such as HubSpot or MailChimp.
When you set up automatic email campaigns, you’ll want to make sure that you provide enough leads for your salesperson to follow up with. You can also use online tools, like Google Analytics, to track the progress of your email marketing efforts.
Why SEO Is So Important
If you’re new to SEO, it’s important to understand its importance in the grand scheme of things. Simply put, SEO will help your website gain organic search engine rankings in Google, Bing, and other search engines.
To achieve top search engine rankings, you’ll want to do the following:
- Leverage off-site factors (backlinks)
- Create content that is valuable and relevant to your target audience
- Be unique and do things that no one else is doing
- Make your content easy to understand and exciting
Luckily, there are several tools available to help you with all of this. The first and most convenient option is SEO tool kits, which provide all the necessary components you need to carry out basic, day-to-day SEO tasks. For example, WordPress’ SEO plugin offers all the functionality you need to optimize your site for search engines.
If you’re looking to carry out more advanced tasks, like creating multi-tiered landing pages or carrying out an in-house SEO audit, you can look into the various other offerings from reputable SEO companies.