Inevitably, you will want to reach a new audience with your product or service. Perhaps you are an expat living in Spain and want to promote your English books to the Spanish speaking world. Or, perhaps you are an entrepreneur who wants to expand your network to Spanish speaking countries. Whatever your reasons, marketing in a new country is difficult. You will not have the same recognisable brand names as in your home country. You will have to find new ways to market your product or service. Fortunately, the internet makes it easier for businesses to do business worldwide. The ability to connect with potential customers in Spain from your website, social media or email means you can replicate your successful methods from back home. Below, we will discuss three ways to market your product or service in Spanish.
1. Traditional Methods
The first way to market a business in Spanish is through traditional methods. Obviously, you will want to advertise in Spanish newspapers and magazines. In addition, you can opt to use online directories, such as Ypis, to increase your reach to a broader audience. If you are looking to raise funds, you can apply to affiliate networks, like ShareASale, to promote your product or service with potential customers.
In addition to traditional methods, you can take advantage of other cultures within Spain. For example, if you are a florist who offers personalized flower delivery, you could market your business in the form of a fiesta. Or, if you are an ice cream manufacturer, you could create a custom flavour for patrons to try. What could your product or service be?
2. Digital Marketing
If you are looking to market your product or service digitally, there are numerous platforms available to you. Platforms like Google AdWords, Facebook Ads and Twitter Ads allow you to target customers based on their location, gender, age and other variables. Essentially, you can tailor your adverts to suit the demographics you want to target. In addition, you can use platforms like Google Analytics to track the results of your digital marketing efforts. What are you waiting for? Get started today.
3. Specialty Stores
Another way to market your product or service in Spanish is to target customers based on their interests. If you are the owner of a chocolate shop, you could start a blog reviewing chocolatieries. Or, if you are an estate agent specialising in the purchase of property in Spain, you could create a blog reviewing the latest trends in Spanish real-estate. The key is to identify a niche and then find ways to solve problems for your target audience. What could you offer that is special?
Just remember that creating effective marketing materials, like informative infographics, can be hard work. And, even then, they may not necessarily translate well from one language to another. For example, a complicated subject may need to be simplified to make it more accessible to the general public. Ensure you invest time into ensuring your content is easy to understand and engaging.
When it comes to marketing in Spanish, it is essential to understand the language and the culture. If you do not, you may end up alienating potential customers. What are your thoughts on marketing in Spanish? Let us know in the comments below!