It’s well-established that Seattle is one of the best cities in the country when it comes to living. With a cost-of-living that’s low and a real-estate market that’s booming, many people are choosing to make the city their permanent home. With fantastic restaurants, coffee shops and microbreweries galore, it’s no wonder people are flocking to the place. The local economy is also booming, with over 250,000 jobs available in the city and surrounding areas. It’s no surprise that so many businesses are turning to online marketing to extend their reach to more people.
Why Should You Be Doing Online Marketing In Seattle?
There are a variety of reasons why you might want to be doing online marketing in Seattle. The first and foremost being that it’s one of the most populated cities in the country. With over 600,000 inhabitants, you’ll be able to find plenty of potential customers just a click away. Additionally, the local economy is thriving, with over 25% of the entire USA population living within 60 miles of the city. This provides excellent scope for business growth.
What Is SEO?
Search engine optimization, or SEO, is the process of altering your site’s content and architecture to improve your ranking in search results.
The main goal of SEO is to drive as much relevant traffic as possible to your site. To achieve this, you need to focus on doing a few things right. To begin with, you need to ensure that your content is relevant and interesting. It’s also important to invest in SEO tools to track the performance of your content.
Backlinks are essentially links that appear on other websites that are pointing to your website. Backlinks are important for SEO because they’re considered a measure of popularity and trust. The more popular and trusted your site, the higher you’ll rank in search results.
You can gain backlinks by commenting on relevant blogs and forums, creating and sharing useful content and partnering with other well-known websites and blogs in the field.
When a website or blog author recommends your product or service, it shows that they have confidence in you and your company. When other authoritative websites and blogs are linking to your website, it proves that you’re gaining reputation and trustworthiness in your niche.
How Does Social Media Fit In?
It’s clear that businesses in Seattle want to target potential customers online, so social media is an excellent fit. Local businesses can use social media platforms like Twitter, Facebook and Instagram to connect with and grow their audience.
These platforms are great for consumer-to-consumer marketing, so if you’re a business owner or brand manager, take a look at the work being done on these channels to see how you can get involved.
Content Is King
It’s well-established that content is one of the major factors that affect success in SEO. A high-quality, authoritative blog post on a technical subject may rank for hundreds of keywords, while an equally good piece of content on lifestyle may only rank for a few. Despite this, the latter often leads to more traffic and engagement.
The point is that quality content will always trump keyword stuffing and low-quality content will never do. To create high-quality content, you need to apply some real thought and effort to your writing. If you can write a compelling, well-researched blog post on technical information that also feels like it was written for a personal audience, you can bet your readers will enjoy and value your content.
If you’re a local business and want to rank for local keywords, you’ve come to the right place. With over 600,000 inhabitants, you’re sure to find someone in the area who’s searching for your products and services.
It’s crucial to do your homework and ensure that your website is structured in a way that benefits local SEO. One of the best pieces of advice for businesses that want to do well in local SEO is to find a real-estate professional who can help you set up a Google My Business account. You’ll also need to make sure that you have a local phone number and can receive calls from local customers.
Once you have these basic elements in place, you’re ready to get to work on your website. Make sure to implement the advice and strategies discussed above, and you’ll be able to improve your local SEO and drive more traffic to your site.