The Covid-19 pandemic changed the world of online marketing as we know it. While many businesses took the opportunity to rest during the pandemic, those that proactively moved to adapt and change benefited the most. This article will highlight three business models that stood out as particularly innovative during this time.

VC Funding For Startups

The first model that deserves recognition is that of the venture capital firms that rose to the challenge of the pandemic and invested in innovative businesses.

VCs saw the opportunity to make money from investing in early-stage companies during this time, and many firms expanded their portfolio to include investments in businesses that were related to the pandemic, such as health care and pharmaceuticals, medical devices, and diagnostics.

Many venture capitalists made big bets on a small number of startups that were linked to COVID-19 research or that had solutions related to the pandemic. They made these investments due to their confidence in the ability of the businesses to commercialize their products quickly and effectively. As a result, many portfolio companies have changed the game for online marketing. They have provided businesses with new tools and channels to market themselves and their products, and they have increased the speed and efficiency with which companies can get their product to market.

Product Hunt

Product hunt is one of the most popular eCommerce platforms among consumers. It was originally founded in 2013, and the mission is to make it as easy as possible for anyone to find and buy what they need.

In 2020, Product Hunt changed the game again with the introduction of their Virtual Store. The Virtual Store allows users to browse products and make purchases in an online environment that feels like a real store. The platform also added features that allow for greater customization and creativity when it comes to online stores. The ability to create a unique online store, combined with the ability to track sales and analyze performance, makes Product Hunt an ideal platform for entrepreneurs and startups.

Live Video Chats For Customer Service

Another company that rose to the occasion during the pandemic is Live Video Chats. The company created a Facebook group where customers can ask questions about a products and get real-time answers from a live person via video chat. 

A live video chat provides customers with a more personal experience when dealing with a business. Instead of just reading about the product on a website or watching a short video, customers can have a two-way conversation with a person who can answer questions and provide additional information about the product. Live Video Chats also provides customer service representatives with an opportunity to educate consumers about a products while also building trust and confidence in their brand.

This type of innovative thinking about the ways that businesses can adapt to the changes caused by the pandemic is exactly what we need in order to continue growing our businesses and moving our economy forward.