Looking To Grow Your Business?
Every business, no matter how big or small, can benefit from online marketing. Thanks to the wonders of the internet, businesses can reach more potential customers than ever before. However, putting these advantages to use can be quite hard. Where should you begin? How can you use the web to grow your business? We have compiled a list of tips that might just help you on your way.
Set Up A Website
One of the most important things that you can do for your business is to set up a website. The advent of sites like Shopify and Wix means that all you need is a good domain name and you can be up and running with a functional website in no time at all. Setting up a website is so important because it gives you the opportunity to promote your business online and gain credibility quickly. When your customers can click through to your website from a search engine results page, they are much more likely to make a purchase or leave a review.
Use Search Engine Optimisation (SEO)
SEO or search engine optimisation is the practice of trying to get your website to show up when someone types in keywords related to your product or services. When you go through the process of optimising your website, you are essentially improving its ‘searchability’ so that it’s more discoverable by potential customers. There are plenty of tools that can help you with this process, from free tools like Google Keyword Planner to premium tools like SEMrush. Even better, many websites offer a combination of free and premium features, so you can try it out and see what works best for your business. Keyword planning is so important because it can help you discover unproductive keywords that you might not have considered before. For example, did you know that ‘accountant’ and ‘auditor’ are both keywords that people are using to find the services of an accountant? You might not have thought to use these words in your marketing material, but thanks to optimisation, you can bet that people will be searching for your services in the coming months!
Blogging Is Viable
If you’ve never heard of a blog, it’s probably time that you should have. A blog is simply a website that is updated frequently and often contains useful and engaging content curated from various sources. While there are numerous benefits to having a blog, online marketing agencies in Newmarket, Queensland suggest that it’s most useful in driving traffic to your website. If you’ve managed to attract a decent audience to your blog, you can use it to spread the word about your business. At the very least, a blog can act as a promotional tool to gain credibility and make potential customers aware of your business. When it comes to digital marketing, a 2015 study from the International Data Corporation (IDC) states that 45% of all digital marketing activity is now driven by blogs and social media.
Create Social Media Accounts
To be able to effectively use social media for marketing, you need to have accounts on the various platforms. Once you’ve created these accounts, you can start posting content and engaging with your audience. This can be useful in many ways, but primarily as a way of attracting potential customers and encouraging them to learn more about your business. When someone comes across your content on social media, it gives you the opportunity to ‘share’ it with their friends and family. If you’ve created educational content that is useful and interesting, it’s likely that you’ll be asked for permission to share the content in the first place. Once you’ve granted this permission, your content will appear in everyone’s newsfeed as they engage with others on social media.
Use Online Marketplaces
With billions of items for sale online, it’s quite clear that there is a wealth of potential customers who are just a click away. Thanks to the rise of online marketplaces, like Amazon, eBay and Shopbop, it is possible for businesses to sell their products and services directly to customers without having to go through a middleman or broker. The problem is finding the time to set up an online marketplace for your business. If you’re looking for an easy way to gain credibility with potential customers, setting up an online marketplace is a great way to do so. When someone lands on your marketplace listing, they’ll know exactly what your business is and what you offer, without having to click through to your website first.
Use Email Marketing
Depending on how large your business is, you might already be sending out regular emails to existing and potential customers. Did you know that people hate spam and will often unsubscribe from your list if you’re not careful? Using email marketing to grow your business is a great way to ensure that you’re not getting tricked by spammers. You can also use email marketing to follow up with new customers and encourage them to engage with you on social media. In 2015, the CMO Council and the E-Commerce Council announced a partnership to educate marketers on the importance of email marketing.
Use Display Advertising
With the explosion of mobile phones and tablets, there is a wealth of potential customers that can be reached at any given time. To take advantage of this, businesses must begin using display advertising. This is where you’ll see advertisements on websites and blogs. While these advertisements might seem distracting and even a little bit annoying at first, thanks to ad blockers and the like, people are turning to these ads to avoid scams, fraud and intrusive ads.
Creative And Credible Marketing
The world of digital marketing is constantly evolving and changing, as businesses and marketers learn new tricks and new tools to grow their businesses. The above tips should hopefully help you get started in the right direction, but ultimately it’s up to you to take advantage of the many tools and platforms that are available to you.