Online Marketing in Nepal – What’s Your Next Step?

Nepal is a beautiful country with incredibly rich culture that is largely under-appreciated by the world. Blessed with amazing Himalayan mountains, breathtaking lakes, and breathtaking scenery, it is no surprise that the country is home to a very diverse population. One of the most beautiful places in Nepal is definitely Kathmandu. With its narrow alleyways, religious symbols, and lively street markets, this international city of peace and tranquility has kept its medieval charm and is a hub for shopping, nightlife, and history fanatics. As the capital city, Kathmandu is the place to be if you are interested in exploring Nepal. If you can only visit one city in Nepal, make it Kathmandu, the cultural capital of Nepal. In addition to being a hub for international tourism, Kathmandu is also a hub for international trade. A lot of the products available here are uniquely made and crafted by the people living in the country. A lot of the industry here takes place in backstreets and alleyways, making for some fascinating observing and people-watching opportunities.

The Growing E-commerce Industry

With the world shifting towards online marketing and the internet taking over our lives, traditional retail has seen a massive change and so has e-commerce in Nepal. Thanks to companies like Shopbop and Bonjoro who opened shop-stops in Nepal, allowing tourists and locals to purchase luxury goods online. E-commerce in Nepal grew 40% from 2016 to 2018.

Now, with the pandemic behind us, it is time to reflect on how e-commerce has changed our world as we know it. As countries around the world are trying to put the pieces back together, we want to explore how e-commerce has evolved and the role it plays in the modern world.

Why Is E-commerce So Popular in Nepal?

Thanks to companies like Shopbop and Bonjoro who opened shop-stops in Nepal, allowing tourists and locals to purchase luxury goods online. E-commerce in Nepal grew 40% from 2016 to 2018 and the industry added 160,000 new jobs.

It is estimated that 50% of the population in Nepal do not have internet access at home, making it a digital nomad’s paradise. In 2019, the government passed a law giving all Nepalese access to the internet. With most of the population having to shift to a digital nomad lifestyle, it is no wonder e-commerce has taken off in Nepal.

How Has E-commerce Changed Retail in Nepal?

With the world shifting towards online marketing and the internet taking over our lives, traditional retail has seen a massive change and so has e-commerce in Nepal. Shopbop and Bonjoro who opened shop-stops in the country, allowing tourists and locals to purchase luxury goods online. E-commerce in Nepal grew 40% from 2016 to 2018 and the industry added 160,000 new jobs.

Now, with the pandemic behind us, it is time to reflect on how e-commerce has changed our world as we know it. Luxury retail has always been a part of Nepalese culture, but with the world shifting towards online marketing and the internet taking over our lives, traditional retail has seen a massive change. In the last two years alone, online retail in Nepal grew by 30%, from £20 million to £26 million. The change has been so drastic that economists predict traditional retail in developing countries will completely change in the way we buy luxury goods, entertainment, and travel.

Where Does E-commerce Policy Play In 2019?

Nepal is a beautiful country with incredibly rich culture that is largely under-appreciated by the world. Blessed with amazing Himalayan mountains, breathtaking lakes, and breathtaking scenery, it is no surprise that the country is home to a very diverse population. One of the most beautiful places in Nepal is definitely Kathmandu. With its narrow alleyways, religious symbols, and lively street markets, this international city of peace and tranquility has kept its medieval charm and is a hub for shopping, nightlife, and history fanatics. As the capital city, Kathmandu is the place to be if you are interested in exploring Nepal. If you can only visit one city in Nepal, make it Kathmandu, the cultural capital of Nepal. In addition to being a hub for international tourism, Kathmandu is also a hub for international trade. A lot of the products available here are uniquely made and crafted by the people living in the country. A lot of the industry here takes place in backstreets and alleyways, making for some fascinating observing and people-watching opportunities.

The Growing Influence of the Social Media

In the last two years alone, online retail in Nepal grew by 30%, from £20 million to £26 million. The change has been so drastic that economists predict traditional retail in developing countries will completely change in the way we buy luxury goods, entertainment, and travel.

The world’s most famous social media platforms like TikTok, Instagram, and WhatsApp have opened doors for digital nomads and entrepreneurs, allowing them to build a brand, gain followers, and make money from home. The growing influence of social media is undeniable and it will undoubtedly change the way we do business and the way we interact with one another. While traditional retailing will still exist, the influence of the digital nomad lifestyle will change how we engage with one another and how we experience the world.

Emerging Middle Class and Growing Population

Emerging middle class and growing population is having a massive impact on the way we travel, the way we socialize, and the way we shop. Thanks to companies like Shopbop and Bonjoro who opened shop-stops in Nepal, allowing tourists and locals to purchase luxury goods online. E-commerce in Nepal grew 40% from 2016 to 2018 and the industry added 160,000 new jobs. While the number of people willing to spend money online is increasing, fewer people are visiting physical retailers. Thanks to the growing influence of the internet, fewer people are required to shop in order to satisfy their needs. With most of the population having to shift to a digital nomad lifestyle, it is no wonder e-commerce has taken off in Nepal as traditional retailers struggle to find new customers.

The Rising Influence of Ethnic Minorities

One of the most amazing things about Nepal is its diverse population. The country is home to many ethnic minorities, who have held on to their traditions while adapting to life in a multicultural nation. Thanks to companies like Shopbop and Bonjoro who opened shop-stops in Nepal, allowing tourists and locals to purchase luxury goods online. E-commerce in Nepal grew 40% from 2016 to 2018 and the industry added 160,000 new jobs. While the number of people willing to spend money online is increasing, fewer people are visiting physical retailers. Thanks to the growing influence of the internet, fewer people are required to shop in order to satisfy their needs. With most of the population having to shift to a digital nomad lifestyle, it is no wonder e-commerce has taken off in Nepal as traditional retailers struggle to find new customers.

Ethnic minorities in Nepal have contributed immensely to the country’s development over the years. A 2019 report from the United Nations Development Program states that ethnic minorities in Nepal are better placed than ever before to thrive and contribute to the country’s growth thanks to increased access to education, healthcare, and employment.

The Rising Role Of Online Travel

Thanks to companies like Booking.com, Kayak, and Lonely Planet who have websites and apps, it is easier than ever for travelers to plan their travel itineraries and purchase travel insurance digitally. With more options for airfare, hotel rooms, and adventure travel adventures, the choice of where to travel to completely changes.

In 2019, tourism in Nepal grew by 11%, adding 500,000 new arrivals and generating revenue of £9.9 million. The pandemic didn’t stop tourists from traveling to Nepal, instead it encouraged people to discover the country they love through digital means.