Online Marketing in Kenya: The Latest Trend in Internet Marketing

There is a wealth of information on the Internet when it comes to online marketing. However, finding the right information can be difficult. One challenge that most marketers face is keeping up to date with the latest trends. With so much information flitting around on social media and blogs, it can be hard to know what is and what is not worth implementing. What is more, keeping up with new information requires continuous attention and involvement, which leaves less time for marketing.

This is where digital marketing agencies come in. They can help you implement and build campaigns that will allow you to take advantage of the latest marketing techniques and technologies.

Why Are Online Marketings Agencies Popular?

To begin with, marketing agencies provide a range of services, including social media marketing and content creation. For marketers looking to reduce their overhead, this means they can outsource some of the workload to gain efficiency. This, in turn, means they can focus on other aspects of running their business.

Furthermore, agencies ensure your marketing campaigns are carried out through to the end, from strategy to execution. This gives you a greater chance of achieving the results you want. It also means you can plan future campaigns based on previous performance, instead of scrambling to react to shifting trends and emerging technologies.

What Does An Online Marketing Agency Do?

A digital marketing agency will help you to define your commercial objectives and provide the means to achieve them. They will then craft a plan that aligns with your business goals and provides a clear strategy for integrating marketing and communications technology to drive traffic to and engage with your brand.

An agency will analyze the various digital platforms that exist, such as social media, blogs, and web traffic, to provide you with an idea of the state of your marketing activity.

They will then work with you to set the commercial objectives and determine the key performance indicators (KPIs) that can be used to measure your progress, and the results of your campaigns. These will form the basis of your future plans, ensuring you always stay on top of emerging marketing technologies and techniques.

What’s more, they will help you to keep up to date with the latest news, trends, and technologies, both within and outside of the digital marketing field, so you can stay ahead of the curve.

What is a Digital Marketing Agency?

In simple terms, a digital marketing agency is an agency that specializes in marketing and communications using digital technologies, mainly online and mobile.

This can include anything from marketing strategy to social media and content creation, as well as the analysis of online traffic, to determining the most effective digital marketing approach for your business.

Many digital marketing agencies also provide traditional marketing services, such as advertising and marketing communications, which helps businesses of all sizes and stages to connect with consumers.

Emerging Trends in Digital Marketing

Aside from staying up to date with the latest trends in digital marketing, the most effective way to gain an edge over your competitors is by implementing new technologies and marketing techniques. This is why it’s important to be aware of the latest trends and the benefits that these can bring you as a marketer.

Here are some of the latest marketing techniques and technologies that are set to make waves in 2018.

Live Video

It has never been easier to film and share live videos. Thanks to developments such as Periscope, Twitter’s live video feature, and Facebook’s recent introduction of live video, creating and sharing content has never been simpler.

With video, you can record events such as launch parties, conferences, and product demonstrations, as well as interviews and Q&As, and use platforms like YouTube to share it with the world.

This is a great way to provide customers with useful information that is easy to understand. If you’re looking for a way to stand out among your competitors, live video is a valuable tool to consider.


Thanks to the rise of social media and its ability to track users’ online behavior, retargeting is a well-established technique that helps businesses to keep in touch with previous customers and gain new ones.

A retargeting campaign works by matching existing customers with ads or offers that are relevant to their previous actions and interests. For example, if a business signs up for a free trial of a piece of software, they might receive an email a few days later with an offer for a discounted upgrade.

Retargeting allows businesses to reach audiences more effectively, particularly on social media platforms, where users are more likely to be open to offers and click on advertisements. This is a valuable tool for gaining more customers, retaining existing ones, and increasing brand awareness.

Custom Audiences

Custom audiences allow businesses to target potential customers based on specific demographic, psychographic, and interest factors. For example, if you run a hotel in Dubai, you might want to target potential guests with a travel marketing campaign that centers around airfare discounts and special offers.

You can then refine this audience based on additional criteria, such as language or location, to create a list of names and email addresses that you can use to contact and offer your services. This is a simple, yet effective way to gain more customers and create demand for your hotel or restaurant.

How To Choose A Digital Marketing Agency

When choosing a digital marketing agency, there are a number of considerations to make. First off, you want to ensure that they are a reputable agency with a solid track record. This can be assessed through reviews and feedback on websites such as Google reviews and social media platforms, as well as via phone calls or emails from previous clients.

Additionally, you want to ensure that the agency specializes in digital marketing and understands the ins and outs of marketing on social media, both platforms and mobile. This includes getting to grips with current trends, such as live video, as well as identifying platforms that are becoming more effective in drawing in and engaging audiences, such as YouTube and Instagram.

Finally, look for an agency that offers a money-back guarantee. This indicates they are able to provide excellent customer service and are confident that you will be satisfied with the results of your campaign. If you’re not, then you can ask for your funds to be returned.

Keeping up with all of this can be difficult. For this reason, digital marketing agencies exist to help businesses of all sizes and stages stay up to date with emerging trends and the latest techniques, so they can gain an advantage over their rivals.