When it comes to marketing, the majority of people think about TV commercials and print ads in the newspaper. However, there is so much more to marketing than simply buying ads and hoping for the best. The truth is, there are many different ways to market an app or website online, and below we will discuss a few of them.
Search Engine Optimization (SEO)
Websites and apps that want to rank highly in search engines like Google must first be optimized for search engines, otherwise known as SEO. SEO is all about programming certain words and phrases into a website or app so that when someone types those words or phrases into the search bar of Google, your website or app will show up as one of the first few organic results. The advantage of this is obvious: you will appear before all your competitors in the organic search results, which means that your potential customers will be able to find you before they can reach your competitors.
The first step to SEO is to create a properly keyworded and adequately detailed website or app description. This description will then be used by Google as the basis for generating the SEO-optimized results that you want to see in your searches. If your app or website description is not up to par, neither will your SEO efforts be effective.
Social Media Marketing (SMM)
If SEO is the technique of gaining high rankings for your app or website in search results, SMM is all about using social media to gain more sales and engage with potential customers. While SEO focuses on traditional methods of gaining publicity, SMM focuses more on the digital sphere and using social media to gain marketing traction. Twitter, YouTube, and Facebook are the three biggest social media platforms, and each one can be used to effectively promote an app or website.
You can use social media to:
- Engage with your audience through social media messaging
- Increase brand awareness and gain customer trust
- Build a community
- Boost app discovery
- Use digital marketing to gain increased sales
- Find and engage with potential customers
- Inform consumers about your products and services
- Have informative conversations with potential customers
- And much more…
One of the best things about social media is that it is a free and open platform, which means that you can use it to promote your app or website without any restrictions. However, you must first establish a social media account for each platform, and in some cases you will need to get the approval of the platform owner before you can put up any content.
Email marketing is one of the most effective online marketing tactics because it allows you to target your audience by gender, age, and location. When someone clicks on an email link or opens an email message, they usually have a vested interest in what the email is about because they either want to learn more about the topic or want the service or product that is being promoted in the email.
One of the best things about email marketing is that it is extremely flexible. You can simply promote an app or website and leave it at that, or you can get more creative and use the tool to engage with your audience. You can send out periodic emails, or you can craft a single email that is more of a sales pitch. The choice is yours.