How to Market in Germany

Germany is one of the most popular tourism destinations in Europe, and with good reason. From romantic city breaks to family fun, Germany has a little something for everyone.

Despite its popularity, tourism in Germany comes with certain challenges. Chief amongst these is marketing. Sure, you can always count on traditional methods of advertising (i.e. flyers, magazines, newspapers, etc.), but these can seem rather dull and perhaps even a little dated in today’s ever-changing digital world.

If you’re looking to stand out from the crowd and make the most of your visit, you’ve come to the right place. We’ve compiled a guide on how to market in Germany, consisting of four distinct parts, which will help you maximise your return on investment.

Part 1: Preparation

The very first step to successful marketing in Germany is preparation. This entails researching the market and determining what will work best for your brand. It also means creating a solid plan and being fully prepared to execute it. Sound like a tall order? It is, but remember, you’re travelling to Germany to make the most of your visit, and you want to do everything you can to make that happen.

Part 2: Research

Once you’ve prepared and the excitement of the adventure has settled down, it’s time to dive into research. This entails gathering as much information as possible about the country you’re in, and making the most of it. It’s not enough to just read up on the place – you want to see it with your own eyes and experience it for yourself. Besides, there’s no point in knowing the town or the countryside if you don’t know how to navigate it. Researching the country can be a daunting task, but it’s worth it. The more you know about the place, the more you can tailor your trip to suit your needs.

Part 3: Choosing The Right Location

Located in central Europe, Germany truly is in the middle of everything. It is the largest country in the region, spanning five thousand kilometres from north to south, and four thousand kilometres from east to west. This can make it difficult to avoid driving if you’re travelling somewhere within its borders. This also means that there’s a lot of competition for tourist spots, so you have to stand out from the crowd to grab anyone’s interest.

Part 4: Develop A Marketing Plan

It’s time to stop driving and start strategising. With your research complete, you can start to lay out a plan to attract visitors to your brand. This plan should consist of measurable objectives, such as increased web traffic or a rise in social media followers. As a first step, develop a short-term plan, including what you’ll do during your stay in Germany.

Once you’ve got that in place, you can move to the next stage and create a long-term plan, which will form the basis of your marketing in Germany. This should include things such as a marketing budget and a schedule for its expenditure. It’s important to note here that Germany is a rather expensive country to market in. It can be fairly difficult to find a cost-effective way to attract visitors, and getting the right price for your product or service can be a challenge.

The Bottom Line

Doing business in Germany is very similar to doing business anywhere else worldwide. The main difference is that prices are generally higher. For example, the cost of a single restaurant meal will likely be around €30 – €40. This can be a significant chunk of change, and it’s not unusual for businesses to increase their prices during peak periods to cover the cost of living.

One of the biggest differences between German and English is the order of the written words. In German, the noun comes before the verb, and this can make conversations with native speakers rather tricky. For example, you could say “ich will nach Deutschland” to mean “I am going to Germany”, but “I will nach Germany” is more commonly heard. This can cause language barriers, especially if you’re not from Germany and don’t speak the language. But it’s a small price to pay for being able to immerse yourself in the culture and the thrill of exploring a new country.