If you’re thinking about doing business in Frisco, TX, you might want to consider the city’s thriving online marketing community. In fact, the small city north of Dallas is now home to over 170,000 mostly digital marketing and advertising professionals — a population that’s more than likely working remotely since the COVID-19 pandemic.
Frisco’s ‘Silicon Prairie’ has turned into a tech-savvy city, boasting a higher concentration of tech businesses than almost any other city its size. This was made possible by a handful of thriving marketing hubs like Frisco, TX that offer a wealth of business opportunities to entrepreneurs and small businesses.
The digital marketing industry in Frisco has also surpassed expectations. With over 30,000 professional marketers, graphic designers, photographers, web developers, and digital content creators, the opportunities for those with the right skills are near limitless.
Frisco has embraced the digital revolution. With over 170,000 professionals working remotely, conducting business virtually, and the majority of the city’s population working from home, the demand for digital marketing and advertising services is driving up prices and creating unique challenges for businesses.
Why Frisco, TX?
Frisco was one of the first cities to embrace the growth of the digital marketing industry, offering several marketing-related degrees to its students, including a Bachelors of Science in Digital Marketing. This was followed up by the University of Texas at Dallas offering a Masters in Digital Marketing, which is now the 2nd largest graduate program in the field. Additionally, many of FTx’s larger businesses have their North Texas headquarters in the city, creating a steady stream of job opportunities for those looking to get into the field.
Frisco also prides itself on being a ‘college town’, with over 30,000 students calling the city home. This provides a steady pool of potential interns and job candidates for growing businesses.
Marketing Hubs in Frisco, TX
The city’s vibrant online marketing community has made Frisco into a hub for marketing and advertising businesses. The abundance of talent combined with affordable prices have made the city a magnet for digital marketing and advertising professionals from around the world.
There are four distinct hubs for digital marketing and advertising businesses in Frisco. They are:
- The University of Texas at Dallas (UTD)
- The Dallas Career Center (DCC)
- Frisco Innovations (FISCO)
- The Dallas Brand Studio (DBS)
Each of these marketing hubs offer affordable prices for talent, as well as a wealth of business opportunities to graduates.
Marketing Education in Frisco
While the digital marketing industry in Frisco has exploded, so has the city’s educational institutions. The University of Texas at Dallas now offers a Bachelors of Business Administration in Digital Marketing, followed up by a Masters in Digital Marketing. Students gain both a business and marketing perspective while also learning the theoretical and practical sides of digital marketing.
The program at the University of Texas at Dallas places a heavy emphasis on both marketing and business strategy, preparing graduates to work in one of the city’s fastest-growing industries.
Those seeking a career in digital marketing and advertising in Frisco should also look into the various specialized certifications available from the American Association of Advertising Agencies (4A’s) and American Advertising Federation (AAF). The AAF’s 4A’s Certification ensures professionals gain the knowledge and understanding of digital marketing and the marketing communications process — from inception to delivery — to ensure effective, high-quality communications for their clients. This is a highly regarded certification and a great option for those seeking to make a career in digital marketing and advertising.
Get a Jump on the Competition
Frisco is not your ordinary small town. It boasts a large and very active online marketing community, with over 300,000 people currently registered on LinkedIn alone. This allows for a steady stream of talented job candidates seeking work in one of the city’s thriving industries.
The abundance of job opportunities has also driven up salaries in the city, with the average salary for a marketing manager in Frisco reaching £80,000 a year — more than twice the national average. This is great news for those seeking to make a solid career in the field.
Start-Up Scene in Frisco, TX
Frisco is arguably the best place to start a business. Not only does it boast a thriving digital marketing community, but it also has a well-developed business start-up scene. This scene is coordinated by the city’s business incubator, which offers workspace, mentoring, and access to capital to those seeking to start a business.
The city’s various business incubators offer an array of services, including:
- Matching startups with established companies seeking to work with qualified entrepreneurs
- Access to over 300+ business angels and venture capitalists
- Incubation facilities with over 60,000 sqft of workspace
- Incubator partners including Accenture, American Express, and Capital One
- Full service marketing, social media, and website support from experts
This means those seeking to start a business in Frisco have everything they need to succeed, from the education they need to know where to look to the workspace they need to build their business.
This combination of ample opportunity and affordable cost makes Frisco a truly unique place to do business. Many of our readers might want to consider making the city their new home, whether they’re looking for a new challenge or want to make the most of the opportunity that awaits them.