If you’re looking to market your e-commerce business then there are plenty of options available to you. You can use paid ads, social media, and email marketing to grow your business. But which methods are effective and which ones you should avoid? Let’s take a look…

Paid Ads

Paid ads are very effective when it comes to marketing products or services online. Instead of investing your own money in expensive ads in popular social media platforms like Facebook and Google, you can buy sponsored posts on platforms like Amazon.com and YouTube. Sponsored posts are more targeted and have better conversion rates than regular posts.

If your e-commerce store sells physical goods then you can use Amazon’s FBA (Fulfillment by Amazon) service to get started. With FBA you can take advantage of Amazon’s massive infrastructure while avoiding the risk of owning inventory yourself. Plus, you can use Amazon’s marketing team to help you get the word out about your business. If you’re looking for a way to quickly and easily get your goods onto customers’ doorsteps then FBA is a great option.

Social Media

If you have a business account on social media then you can use your personal profile to market your products. But remember, this is a place that people go to get away from their computers and tablets so you want to make sure that you’re offering value without being too salesy. Use your social media accounts to engage with customers and show them why they should be buying from your store instead of the competitor’s.

You can also use social media to promote affiliate sales. For example, let’s say you’re selling women’s clothing online and you’re a big fan of Victoria Beckham’s trendy clothes. You can partner with an affiliate network like Rakuten to get exposure to your customers while promoting products that they might be interested in. When someone clicks on a product and makes a purchase after viewing your social media posts then you earn a commission.

Email Marketing

Email marketing is one of the most effective online marketing methods available. This type of marketing allows you to target the right audience with relevant content that’ll actually be valuable to them. When done right, email marketing can help you build a solid foundation for your business.

You can use email marketing to follow up with customers who’ve already purchased from your store. You can also use it to send new customers to the front of the line by offering special deals or discounts. Depending on your email marketing platform, you can set up automated emails that’ll send out relevant content based on a customer’s interactions with your brand.

Let’s say you run a bed and breakfast business in Vermont and you’re using Mailchimp to manage your email marketing. As a B&B owner you might want to send out an email every two weeks with a special offer on a local town. One option would be to send an email to all your mailing list members with a special offer for a Vermont license plate with their email address on it. They’ll see it in their inbox and hopefully visit your site to find out more information.

Now that you have the basics of marketing your e-commerce business down, you can get more specific with your strategy. What platforms should you use? Which ones should you avoid? How much should you spend? What’s the best way to get customers to purchase from you instead of the competition? The answers to these questions will help you position your business for maximum growth and success.