The definition of ‘digital marketing’ tends to change, as new technologies emerge and existing ones are adapted to new purposes. However, one thing remains constant: the need to get digital marketing messages in front of as many people as possible, thus maximising the chance of them being noticed.
The rise of social media platforms such as Facebook, Instagram and Twitter means that getting your content in front of thousands, or even millions, of people is now possible. And, for brands that operate successfully in the digital sphere, this may present an opportunity to grow and expand their reach substantially, while minimising the cost of traditional advertising and marketing.
If you’re considering establishing an online marketing presence in the city of Coimbatore in Tamil Nadu, then it’s essential to consider both cost-effective and sustainable options. There are numerous benefits to be had from an online marketing standpoint, but you must be mindful of how you will be able to maintain a robust and active campaign in the long term.
The explosion of mobile phones and laptops/tablets in recent years has meant that many people are now constantly connected to the internet (or a comparable network such as Google Wi-Fi). As a result, many traditional marketing methods have evolved along with the times we live in.
Not so long ago, radio commercials might reach the largest audience – those that could hear them amid the crackle of static on a winter’s day. Nowadays, online marketing is the preferred method of reaching an audience and creating awareness about a brand or product.
The emergence of ‘social media’ and content-sharing platforms means that establishing a digital footprint in the form of a website or blog is now sufficient to gain exposure to a potentially interested audience.
In addition to this, the use of ‘robot’ or ‘AI’ (Artificial Intelligence) enabled software to capture and analyse online behaviour in near real-time, providing further insight into the best ways to engage with customers, identify new audiences and measure the success of a campaign.
Even for experienced marketers, online marketing can be challenging. The growth of digital media and the sheer volume of information available online makes it hard to reach a broad audience and produce engaging content.
As a result, experts have developed ‘best practices’ or ‘standard’ approaches to ensure that campaigns are structured and executed in an efficient and cost-effective manner.
The proliferation of free blogging platforms and the ability to build a completely custom website with no technical experience means that anybody can now establish a presence in the digital sphere.
As a general rule of thumb, make sure that your chosen platform is scalable, easy to use, and has a vibrant community. In addition to these must-have criteria, you should also weigh up the cost of maintaining the platform against the benefit you will gain from having a presence on the internet.
In terms of SEO (Search Engine Optimisation), make sure that you prioritise key phrases and relevant content throughout your site. If your content is valuable, and you’re able to rank for relevant key words, then it will undoubtedly attract potential customers.
Aside from cost considerations, establishing a digital marketing presence in Coimbatore in Tamil Nadu also raises sustainability issues.
The production and marketing of content consumes large quantities of energy, with each YouTube view requiring 40 megawatts of energy to be generated. And, for advertisers, Google AdWords consume an incredible amount of energy – up to 500 gigawatts per day.
With more people becoming aware of their carbon footprint and the growing need to limit global warming, sustainability is becoming a popular consideration amongst stakeholders.
If you’re serious about minimising your environmental impact, then consider alternative options to traditional advertising and marketing. For instance, you could consider experimenting with paid-search ads, which are more energy-friendly than most forms of traditional advertising.
Finally, we come to the crux of the matter: how much does it cost to get a digital marketing campaign up and running in Coimbatore?
As a general rule of thumb, the cost of creating and promoting content will vary widely, from a few hundred dollars to several thousand dollars per month. The key determinant of cost is how many people you’re able to engage with, as well as the size of your target audience.
If you’re considering an online marketing campaign in Coimbatore, then be sure to weigh up both the cost- and the sustainability-related issues. The benefits of a well-executed online marketing campaign are myriad, so it’s worth taking the time to plan and consider both sides of the equation.