Introduction To Online Marketing
In the early days of the internet, marketers learned to be very selective about the media they used to reach their audience. With so much content readily available, there was a fear that audiences would get sick of seeing the same old marketing messages time and time again. Having fewer trusted sources for news and information meant marketers had to carefully consider how they would reach their audience and engage them to take action – which is why we see fewer TV commercials and more clicks on websites these days.
Why Social Media?
If you’re reading this article, chances are you’re already aware of the power of social media platforms like Twitter and Facebook – but did you know that nearly 1.8 million unique users are browsing the internet via their mobile phones on social media sites each day?
If you want to attract these users to your website, you’ll need to establish yourself as a thought leader in your industry. For example, Organic Valley was able to boost traffic to their website by 17% by integrating a social media video campaign into their paid media plans.
The beauty of social media is that you don’t necessarily need to spend a lot of money to run a successful campaign. In fact, the more you put into it, the more you’ll see in return. For instance, if you host an online party every month to celebrate the launch of a new product, you’ll see a continual increase in traffic to your website.
Digital Marketing vs. Social Media Marketing
If you operate a business in Bulimba, you’ll no doubt be familiar with the term “digital marketing”, which stands for online marketing and advertising via platforms like Facebook, Instagram and Google Ads.
As the name would suggest, digital marketing is all about digital technology and how it can help your business grow. The main difference between digital marketing and social media marketing is that the first involves direct mail, email marketing, search engine optimization, and web analytics – all of which are measurable and reportable metrics.
On the other hand, social media marketing is about creating relationships with potential customers through social media platforms like Twitter, Facebook, and Instagram – and it’s about measuring the results of these relationships (i.e., engagement and conversation rates).
Because of this, you won’t necessarily need to run social media advertisements to have a successful social media marketing campaign. However, you should still consider doing so to engage with your audience and encourage them to share your content – and you should look into getting a social media advertising manager to help you run your campaigns.
What Is SEO?
Often, people confuse SEO with digital marketing or online marketing, which can be pretty frustrating if you’re not sure what it is. SEO stands for search engine optimization – and the purpose of SEO is to get your website ranked #1 on Google when people search for your products or services.
This is a difficult task since Google is the king of the search engines and always one step ahead of the competition. However, there is a way to get your website ranked #1 on Google through SEO – and that is to follow a proven SEO strategy.
Building up a healthy SEO strategy takes time, so you’ll need to be determined to tackle this challenge head-on if you want to see results.
The Anatomy of A Proven SEO Strategy
While there is no one-size-fits-all approach when it comes to SEO, there are some basic guidelines you need to follow to ensure you produce quality content for a variety of platforms – and get your website ranked #1 on Google.
The first step in the development of an SEO strategy is to determine the main keywords or phrases your target audience is using to find products or services like yours. So, if you operate a flower shop in Bulimba, you may want to focus your SEO strategy on phrases like “florist in Bulimba”, “where to buy flowers in Bulimba”, and “florist near me in Bulimba”.
Creating content with these keywords in mind will make your articles more easily discoverable by search engines. For example, if you’re planning on writing an article about wedding dresses, you may want to consider using phrases like “wedding dresses”, “bridal suites”, and “wedding dresses 2018” in your content.
Another important step in the development of an SEO strategy is to perform a keyword research tool like Google’s Keyword Planner to determine the monthly search volume for your keywords. You can enter your keywords into the Keyword Planner and it will give you a good idea of how often people are searching for them and what competition there is for each.
If you want to get your website ranked #1 on Google, don’t just throw together any old content and call it a day – you’ll need to think of a unique strategy for each platform to ensure you’re reaching your target audience on every channel.
Get Ready To Engage With Your Audience
As the name would suggest, SEO is all about getting your website to the top of the search engines – but it doesn’t end there. Once you’ve gotten your website to #1 on Google, you need to start engaging with your audience so that they come back for more.
As we mentioned above, one of the most powerful advantages of having a top-ranking site is that you can drive massive amounts of traffic to your site – which can lead to incredible engagement and growth.
To get these results, you need to start by creating engaging content that will motivate people to share and comment on your articles.
To create engaging content, you can start by looking at what others are doing right now and either do the same or use it as inspiration – but always with a twist of your own. For example, if you notice a popular blog post about watches, you may want to create an interesting fact about time pieces or a case study on a watch manufacturer. As a result, your article may get picked up by other publications and boost your SEO even further.
The Importance Of Community Building
In today’s world, social media has become such an incredibly influential tool – much more so than traditional digital marketing platforms like blogs and websites. Because of this, it’s extremely important to establish yourself as an expert in your industry and engage with potential customers via social media platforms.
Building a community of people interested in your industry is a great way to gain credibility, establish thought leadership, and generate leads and sales. If you can gain the trust of your audience, they will be much more inclined to believe your recommendations and take action – which is what you want as an online marketer.
How To Build A Twitter Following
With billions of pieces of content published every day, it’s impossible for anyone to stand out among the noise. This is why you need to build a following on Twitter to make your voice heard above the rest.
To do this, you need to engage with people regularly and tell them why they should follow you. To get started, it’s easy enough to find and engage with people on your favorite topic – whether it’s business, lifestyle, or science fiction (just to name a few).
Once you’ve got a small following, you can take advantage of Twitter’s powerful tools to engage with your audience. You can use tools like TweetDeck and Hootsuite to send out regular status updates and engage with your followers via tweets.
If you want to see real success on Twitter, you need to think of clever ways to engage with your followers. Do you have a special interest in wildlife conservation? Use tools like #conservation and #wildlife to engage with your followers.
Instagram For Business
Instagram is another social media platform that has become extremely popular in recent years, particularly among businesspeople – and it’s easy enough to see why. Since Instagram is all about images and video, you can be sure that it will be an easy tool to use for a business looking to build a social media following.
Like Twitter, Instagram allows users to follow and engage with topics of interest. However, on Instagram, these interests are expressed through photos and videos rather than text – which means your content will need to contain photos and videos to stand out.
Because Instagram is such a visual platform, you can use a service like Canva to quickly and easily design your Instagram posts. With Canva, all you need is a camera to quickly and easily shoot and post images and videos to your Instagram feed – which will help you to get started quickly before you’ve even begun to build up a following on this platform.