The amount of time that you spend online is increasing year after year. According to HubSpot Blogs’ research, people in the United States now spend 2 hours and 35 minutes each day on average online (excluding searches). That’s nearly three hours a day, or 43 hours a week, on average.

To keep up with the online world, you need to be engaging with your audience on social media. But how do you do that if you’re not comfortable sharing your personal life online?

The answer is simple: Use online marketing to your advantage.

Here are some of the ways that online marketing can help you connect with your audience and generate leads.

Build Your Online Following

The easiest way to generate leads is to build a following on social media. But how do you do that if you don’t have a personal Facebook page?

If you’re looking to build an audience on the platform, you can use a tool like Growthoid that uses a mix of social media and online marketing to get you there. Growthoid works with you to identify the right platforms for your business, and then uses a combination of marketing techniques—such as SEO, content marketing, and social media—to get you more people to notice you.

If you don’t have a personal Facebook page or are tired of using a tool to maintain one, you can use a service like Instagram to build an audience. Instagram works with you to find the right content for your audience—whether that’s a mix of images and videos or just photos—and uses a combination of the platform’s built-in features and third-party software to get you more people to follow you.

If you’re looking to grow your following on social media, you can use a tool like Growthoid that uses a mix of social media and online marketing to get you there. Growthoid works with you to identify the right platforms for your business, and then uses a combination of marketing techniques—such as SEO, content marketing, and social media—to get you more people to notice you.

Improve Your Marketing To Online Users

To better understand how people use social media to find products and services, you need to look no further than your competitors. What are they doing on social media that’s getting them results?

You can use tools like Hootsuite and Buzzsumo to easily find the social media content that your competitors are creating. With that information, you can find the platforms that they’re using and determine what types of content they’re posting on social media.

What types of content are getting the most engagement on your competitors’ behalf? Use that information to determine what types of content you should be creating for your own social media platforms.

For example, if you notice that your competitors are posting a lot of videos on YouTube, you should create content in the same format to get the most engagement from your audience. Alternatively, if they’re posting a lot of status updates on Facebook, you should consider creating more of those as well.

By using social media to its fullest, you can easily engage with your audience and establish yourself as an expert in your industry. Plus, you have a clear record to point to when prospects engage with you on social media.

The above methods will help you get started with your online marketing. With just a few simple tools, you can gain a significant following on the platforms that we’ve listed. From there, you can use these tools to target potential customers and provide them with value-packed content that they find useful. And eventually, you can convert those followers into paying customers!

In the meantime, you can use the above methods to simply enjoy the journey. And when you finally do convert those followers into paying customers, you’ll enjoy the fruits of your labor—and we’ll enjoy the benefits of your success!