How To Choose The Right Online Marketing Platform for Your Business

You’ve decided to go online. Congrats! You’re in the right place. In this article, we will discuss the ins and outs of choosing the right online marketing platform for your small business.

What Is Online Marketing Platforms?

You’ve probably heard of platforms. They’re the places you go to discover and connect with new people. Most people think of platforms as social media sites like Twitter and Facebook. However, that’s only part of the story. Think of platforms like YouTube, which is a video-sharing website, or SoundCloud, which is a platform for musicians to upload and share their music.

These are examples of online marketing platforms. Essentially, online marketing platforms are websites that help you build your brand and connect with potential customers. Some platforms that we recommend are Shopify, which is for eCommerce businesses, and HubSpot, which is for marketing and sales teams.

What To Look For In An Online Marketing Platform

There are several things you need to look for in an online marketing platform. Here are some of the most important things to consider:


The features of an online marketing platform will depend on what you need. If you’re looking for a basic social media site, then you’ll want to check out platforms like Hootsuite or Klout. These platforms give you basic features like posting, liking, and following.

If, however, you’re looking for more features, then you might want to check out tools like SproutCore or BigCommerce, which are eCommerce platforms. These platforms should have a lot of features geared towards eCommerce businesses.

Ease Of Use

The overall user experience of an online marketing platform is important too. Think of all the tech-savvy people you know. If you’re not one of them, then maybe it’s time for you to become more tech-savvy. Knowing how to use a new platform can be difficult. If you struggle with learning how to use a new tool, then it might be a good idea to choose an online marketing platform with an intuitive user interface. This ensures that even people who are not tech-savvy can navigate the platform easily and without any problems.


Obviously, the cost of an online marketing platform is important. You don’t want to choose a tool that costs a lot just to try it out. There are cheaper options out there, however. If you’re looking for a video-sharing website, then YouTube is a great platform because you get to use a free tool. When you have a limited budget, as many business owners do, finding an alternative that’s free is important too.


Scalability is another important consideration when choosing an online marketing platform. Think of all the websites you know that go viral. These websites experience an enormous amount of growth because they have the potential to reach so many people. If you’re looking for an online marketing platform that can scale with you, then you might want to consider looking at platforms like or Shopify, which were built with scalability in mind.

Which One Should You Choose?

Now that you have an idea of what an online marketing platform is and the important factors to consider, it’s time to decide which one is right for your business.

There are several factors that make up the overall value of an online marketing platform. To decide which one is right for your business, you need to consider everything. The features of the platform, the cost, and the ease of use all play a part in the decision-making process. When choosing an online marketing platform, you need to keep the end user in mind. The better the user experience, the better the overall value will be. To put it simply, you get what you pay for.