The internet has opened up whole new worlds of possibility for marketers, especially for those who are dedicated to growing their business online and aren’t completely satisfied with what traditional marketing offers.

The benefits of digital marketing are endless, whether you’re a small business owner seeking to grow your customer base or an individual who wants to make the most of your talents and engage with potential customers.

So, what exactly is digital marketing? Put simply, it’s the promotion of a product or service using digital technologies (i.e., email, social media, web analytics, mobile marketing, and more)

The focus here is on giving you the tools to effectively grow your business and engage with customers. We’ll cover all the basics you need to know, including:

Website Analysis Tools For Marketers

With a significant amount of research suggesting that nearly all businesses can benefit from a well-designed website, it’s clear that creating a quality website isn’t enough anymore. You need the tools to maintain a successful website and drive revenue.

Luckily, the world of website analysis tools has become incredibly useful in the past few years, catering to all levels of experience and providing highly relevant information to all online marketers.

One of the first things you need to do is take a careful look at your existing site. The right tools can help you figure out what’s working and what needs to be changed to make a greater impact.

Google Analytics

Google Analytics is the world’s #1 tool for measuring, analyzing, and improving a site’s performance. The tool can be accessed from any device, and only takes a few minutes to set up. Once you’re set up, you can begin to track your site’s traffic and analyze the behavior of your visitors. (more…)

Web Development Tools For Marketers

If you’re looking to grow your business online, chances are you’ll need to develop a website. Whether you’re looking to launch a new product or service, promote a campaign, or sell a specific item, having a highly functional website that converts well is the key to success.

Luckily, there are plenty of powerful web development tools that can help you figure out the right tone of voice and content for your site. If you want to write the ebook on your own, you can use tools like Scrivener or Draft to easily create the perfect copy for your site.

Content Marketing Platforms For Marketers

If you’re looking for a one-stop-shop for all your content marketing needs, check out these content marketing platforms. They can help you find the right content for your unique target audience, distribute that content to the right places (i.e., social media channels), and measure the success of your efforts.

Single-Page Applications For Marketers

Apps are all the rage these days, and for good reason. They allow for an enhanced user experience, provide a fun and easy way to engage with potential customers, and make accessing essential information quick and simple. (more…)

Pay-per-click PPC Advertising

While there are plenty of free ad networks like Google Adsense that allow for easy publishing, most online marketers prefer to use paid-per-click (PPC) advertising. With PPC, you’ll pay only for the impressions (i.e., the number of times your ad’s headline and description are viewed) and clicks that result in a conversion (i.e., the sale of a product or service).

The major downside to PPC is the cost, which can be higher than traditional advertising. However, given the powerful nature of the resulting traffic, the cost is usually well worth it.

The Ultimate Guide to Online Marketing Tools

Now that you know where to look, let’s discuss the essential tools that every marketer should have in their toolbox.

This list is by no means exhaustive, and it takes into account only the most useful tools for marketers. Nevertheless, it covers the most common tools used by online marketers, as well as some of the best alternatives available.

Website Analysis Tools

As discussed above, having a properly designed and functioning website is an essential part of digital marketing. For marketers, this means having the tools to analyze the performance of your site. The most essential tool in this regard is Google Analytics. (more…)

With Google Analytics, you can track the performance of your site in great detail. From the traffic level to the products purchased, everything can be found here. The information is presented in an easy-to-understand manner so even those with no technical background will be able to follow along.

The next vital step is to review the performance of your site through specific metrics. For example, you can track the amount of traffic coming to your site from various sources and locations. You can then use this insight to determine which platforms and websites are performing the best to gain more exposure and ultimately grow your business.

Content Marketing Platforms

Content marketing is all the rage these days, and with good reason. The concept is simple: create high-quality content that provides value to your target audience and encourages them to engage with you. Through engaging with your audience, you can encourage them to become customers.

To take advantage of content marketing, you need a content marketing platform. These platforms allow for ease of content creation (i.e., articles, webinars, and videos), distribution (i.e., curating relevant content and sharing it with the right people), and measurement (i.e., tracking the performance of your content, content strategy, and marketing campaigns). (more…)

Single-Page Applications

If you’re looking for a tool that can save you time and make your life simpler, you should check out these single-page applications. They allow for quick and easy publishing of content, including: blogs, websites, and social media platforms like Twitter and Instagram.

The best part is they allow for all the content to be published from one place. So, if you have a blog article you want to promote on social media, you can easily do so from within the application. It will then get automatically and seamlessly distributed to all the relevant platforms for you.

Pay-per-click PPC Advertising

While there are plenty of free ad networks like Google Adsense that allow for easy publishing, most online marketers prefer to use paid-per-click (PPC) advertising. Through PPC, you’ll pay only for the impressions (i.e., the number of times your ad’s headline and description are viewed) and clicks that result in a conversion (i.e., the sale of a product or service).

The major downside to PPC is the cost, which can be higher than traditional advertising. However, given the powerful nature of the resulting traffic, the cost is usually well worth it.