In case you haven’t heard, marketing is now considered “online marketing” or “digital marketing.” This represents a significant shift in how we perceive and engage with our fellow man. With each passing day, more and more of our activities – from shopping to learning to socializing – take place online. This trend is called the “digital revolution,” and it’s been covered in numerous reports. One of the most recent examples – from the digital marketing agency Spark – proclaims, “In 2022, nearly 90% of all marketing will happen online.”

If you’re looking to grow your business online, it’s important to keep up with the changing times. That’s why we’ve decided to profile five marketing techniques that are hot on the market today.

Email Marketing

With the explosion of email marketing software and the proliferation of email addresses, it’s easy to see why this channel continues to grow.

Even people who aren’t particularly tech-savvy can become proficient at email marketing. All they need is a little training and a lot of follow-through. As a business owner or marketer, you can use email marketing to reach out to your customers with offers, promotions, and other information that may be of interest to them. You might even consider using a tool like MailChimp or Hootsuite to create and manage your email lists.

You can also use email to send digital coupons or special offers to potential customers. For example, you might want to send your newest product or service to existing customers to encourage them to stay connected and to let them know about any new developments. If you’re looking for a highly effective and yet simple way to market your business, then email marketing is a great option.

Social Media Marketing (SMM)

Remember those viral memes of people tagging their friends in photos and then watching the friends’ reactions? That’s social media marketing. Marketers have known for some time that social media is a place where people congregate to share and discuss ideas, products, and news. This makes it an ideal place to advertise and connect with potential customers.

According to HubSpot Blogs research, 83% of consumers have used social media to research or learn about a brand or product. That’s compared to 75% who’ve used search and 71% who’ve used ads.’

Brands like Burberry and Gucci have entire PR lists devoted to keeping up with the ever-changing world of social media. They know that keeping up with the trends is key to being able to connect with customers and potential investors. They also know that one celebrity post or viral trend can turn into major brand exposure – and potentially, profit. These brands regularly update their Facebook pages with new products and offers, as well as post about celebrity influencers. They also use their social media platforms to engage with their fans.

If you’re looking to enter the world of social media marketing, you have a lot of options. Whether you decide to go with a free platform like Twitter or Facebook or you want to pay for a premium service like Instagram, you’re sure to find a digital marketing company that can help you to grow your business on these platforms. Just remember to be consistent, use value-driven content, and listen to your consumers.

Search Engine Marketing (SMM)

When someone types a search query into Google or another search engine, they expect to see results. When they do see results, they may click on a particular result – which then takes them to a new page. That’s search engine marketing. When a consumer clicks on a sponsored result, they may see additional information about the product or service that click-through banner is promoting. This form of marketing is mainly used to sell products, but it can also be used to educate consumers about a brand, product, or service.

Simply put, search engine marketing (SMM) is the process of getting traffic from the search engines to your site.

Product Review Blogging

Most businesses, no matter how big or small, have something to sell. Some will specialize in one area (like eyewear or computer equipment) while others may try to cover as many areas (like travel or cars) to be able to sell more product reviews. Regardless of the niche, most businesses will want to establish a blog to gather reviews and post their own product reviews to attract potential customers.

Review blogging is a type of product review website that usually covers a range of products, from electronics to health and beauty to outdoor gear. In many cases, product reviews on review websites are written by the company that makes the product being reviewed. This is commonly done to encourage interested parties to try out the product and, in some cases, to purchase it. Sometimes product reviews are actually an extended advertisement, with little to no editorial content.

Video Marketing

Did you know that 85% of people now watch videos on their phones? That’s a lot of eyeballs on videos! With platforms like YouTube expanding their audience to people on the go and through social media platforms, people are constantly searching for videos about their favorite topics – whether it’s comedy, music, or horror movies. This makes video marketing an important part of every marketer’s toolkit.

Videos are also useful for businesses in the following ways:

• Product demos
• How-to guides
• FAQs
• Comedic relief
• Short product reviews
• Speeches by famous people
• Events

If you’re looking for a way to further engage with customers on a personal level, then videos allow you to do that. In addition to using videos for marketing purposes, you may decide to use YouTube to host interviews with industry experts, provide tutorials on topics related to your business, or even host open houses where you showcase what your business is all about.

Let’s say you’re a salon owner looking to attract more clients to your business. You may decide to use videos to provide tutorials on hairstyle or nail care techniques, show before and after shots of customers’ hair or nails, or even host open houses where you can demo products and provide answers to commonly asked questions about running a hair salon or spa. The options for business-related videos are endless!

Content Curation & Distribution

As mentioned above, digital marketing companies like Spark focus on content distribution and curation. These are types of tasks that can be carried out on social media sites like Twitter and Instagram, as well as on content publishing platforms like HubSpot’s own Blogger.com.

As a business owner or marketer, you may want to consider investing in content curation software like Hootsuite or Tweetdeck. With these tools, you can create curated lists of content that look like interest groups – or “lists” – on your behalf. For example, you may want to create a list of tips on how to grow a beard, a list of funny YouTube videos about cats, or even a list of news articles about the newest iPhone trends.

When a user finds a list they like, they may click on the title of the list to be taken to a page that contains the curated content. Essentially, you’re acting as a virtual content curator for your customers.

With a small business, you may not have the budget for expensive marketing tools or tactics, such as billboards, radio ads, or TV commercials. That’s why you may want to consider using cheaper, yet still effective, tools like SEO, blogging, and social media marketing to gain visibility – and customers – for your business.