Online Marketing Help for Small Business Owners in Northeast Ohio

Being a small business owner in today’s world can be hard. There are just so many things that you have to juggle. You have to worry about keeping up with customer demand, dealing with employees, and making sure that you are providing for your employees’ health and wellbeing. While there is a lot that you need to be concerned about, you also need to be thinking about how to expand your business and make sure that you are reaching as many people as possible.

If you are in Northeast Ohio and are looking for help with online marketing for small businesses, then this article is for you. Here, we will discuss everything from marketing strategy to website analysis. We will cover everything, from SEO to marketing automation, so that you can take advantage of the internet and all of its opportunities to grow your business and be successful.

Marketing Strategy

The first step to taking advantage of the internet is to develop a solid marketing strategy. We can’t tell you how many times we have seen businesses throw money at a problem without a clear strategy to back it up. Spending money on ads without a strategy is like throwing it away – you never know whether or not it was going to work.

The most basic strategy that you can follow is to cross-promote on social media. Using various platforms and engaging with your audience on these platforms will help to drive traffic to your website. The more you engage with your audience, the more they will trust you and what you have to say. Make sure that you are putting out high-quality content on a regular basis, and drive traffic to it through various platforms – this is fundamental to getting a solid online marketing strategy.

Digital Marketing & Analytics

Now that you have a strategy in place, you can start to implement it. For our intents and purposes, digital marketing is the activity of advertising and marketing on the internet. This can include anything from SEO to PPC management, or even social media marketing. You can also look at analytics as part of your digital marketing strategy – making sure that you are analyzing the results of your efforts and acting accordingly.

Your first step should be to set up a digital marketing team. This will include someone who can take care of SEO, someone who can take care of PPC management, and someone who can take care of social media. Depending on your budget, you can hire a freelancer to handle specific tasks or outsource it all to a company.

The next step is to look at each platform individually. This is where you will find a lot of the value in digital marketing. Looking at platforms like Google Analytics and Hotjar can help you to figure out which platforms your audience is using and which ones you should be focusing on. Google Analytics is a free tool that you can use to track traffic on your website. All you need to do is visit your website’s Analytics page and set up a free account. Once you have done this, you can start to track traffic and analyze patterns.

Once you have set this up, you can head over to Google Analytics and look at your website’s traffic. Here, you will want to determine where your traffic is coming from, what are the main points of interest on your site, and what are your top competitors doing to attract people to their websites.

Hotjar is a free tool that will give you real-time metrics on your website. The difference between Hotjar and Google Analytics is that instead of looking at past behavior, you can get a real-time update on what is happening on your site right now.

To learn more, check out these links:

  • SEO

    • Search Engine Optimization (SEO) is the process of optimizing your website or blog for the search engines (like Google, Bing, and Yahoo). There are numerous strategies that you can use to get higher search rankings, attract more visitors to your site, and make sure that your content is being found by as many people as possible. You should not underestimate the power of good SEO – it can bring in hundreds of thousands or even millions of visitors to your site, especially if executed correctly.

    • PPC

      • Pay Per Click (PPC) is one of the most popular online marketing strategies because it is easy to implement and extremely affordable. With PPC management, you can essentially run ads on the Google AdWords platform. When someone clicks on an ad, they are taken to a landing page where they can receive more information about the product or service that the advertiser is promoting.

      • Analytics

        • While we mentioned Google Analytics and Hotjar earlier, analytics is an important aspect of any digital marketing strategy. Analytics will allow you to track the results of your efforts and the success of your marketing strategy – it can tell you how many people came to your site from PPC management, how many people converted into paying customers, and more.

        • Content

          • Creating content for online marketing is an essential element of any strategy. Whether you are doing this yourself or outsourcing it, having high-quality, expertly written content can only help to drive traffic to your site and convert this traffic into paying customers.

          • What type of content should you be creating? This is a good question and one that you should be asking yourself often. We would recommend creating content that is both useful and fun to read. While we all like to read the latest news articles or check out the latest blog posts, at some point, we all get bored and want something new. Using this type of content to attract, engage, and retain customers is a great way to grow your business.

            Use your content to establish yourself as an authority in your industry – create videos to educate your audience on topics related to your industry or blog posts that are highly beneficial and informative to your audience. You can also use your content to promote your products. Instead of using a product promotion blog as a means of monetizing your blog, why not look at creating useful content that people want to read or watch? You give them value and they will naturally be more likely to buy your product or service – it’s a win-win!

            Video content is growing like crazy right now, especially as more and more people become data-driven and digital natives.

            You can use video content to establish yourself as an authority in your industry – create videos to educate your audience on topics related to your industry or blog posts that are highly beneficial and informative to your audience. You can also use video content to promote your products. Instead of using a product promotion blog as a means of monetizing your blog, why not look at creating useful content that people want to read or watch? You give them value and they will naturally be more likely to buy your product or service – it’s a win-win!

            Website Analysis

            Once you have a marketing strategy in place, it’s time to start analyzing your site. We touched on this briefly in the previous section, but now it is time for you to dive deeper. You should be looking at the following:

            • Web Traffic

              • How many people are coming to your site? This is very important because it gives you a benchmark to work with. Knowing the approximate number of visitors to your site will allow you to set a goal for yourself and track your progress.

              • User Behavior

                • What are people doing on your site? This includes but is not limited to the following:

                  • Are people landing on your site?

                  • Are people reading your content?

                  • Are people engaging with your content?

                  • Are people buying your products?

                  • Where are people coming from and what do they do after they land on your site?

                  • Analysis Of Customer Behavior

                    • Do people who come from one landing page stay on another?

                    • Do people who come from one area of your site stay in another?

                    • Are people getting what they need and what they want from your site?

                    • Landing Page Analysis

                      • How is your landing page performing?

                      • What are your objective functions on your landing page?