If you are looking for an area in which to establish your new business, you might consider Billings, Mont. Not only is it rich in opportunities and prospects for growth, but the community also seems to embrace new ideas and innovation, which could even earn you a few loyal customers.
There are plenty of benefits to operating a business in the Billings area, but one of the most significant may be the fact that 80% of the population has access to the Internet. That’s a whole lot of potential customers who can be reached and engaged with via digital marketing methods.
Here are five tips for establishing an online marketing strategy for your small business.
1. Find your target audience.
Your first step toward establishing an effective online marketing strategy is to identify your target audience and the segment of the population that you intend to reach with your campaign.
In general, establishing a digital marketing strategy is a great idea because it allows you to target a wide range of people. You don’t necessarily have to limit yourself to one demographic or audience. That’s why 80% of the population in Billings has access to the Internet. You can decide now that you want to target individuals in the area with your digital marketing efforts, or you can take things slowly by first identifying high school students in your area and then escalating to college students and eventually the whole adult population.
2. Develop a pitch.
You would not open up a candy store on main street without first offering some delicious treats to prospective customers. In the same way, you would not set up a business on the Internet without first offering your customers some great deals and discounts.
To gain the trust of your audience, you must establish yourself as an expert in your field who is confident that they can provide value and satisfy the needs of your customers. For best results, craft a compelling pitch that includes both benefits for customers as well as testimonials from those who have already experienced your services.
3. Utilize social media.
A major component of any successful digital marketing strategy is social media. The key is to build a community of people who are interested in your product or service and involve them in your campaign by creating and engaging with content.
One of the simplest, yet most effective, ways of doing this is through social media. You can place ads on social media platforms like Facebook and Twitter to promote your business. Furthermore, you can engage with customers through posts, statuses, and photos.
By simply being on social media, you are already establishing yourself as an expert in your field and gaining credibility. Additionally, you are creating a space for your audience to engage with you and each other, which can drive traffic to your site and grow your customer base.
4. Generate buzz.
To bring in some much-needed buzz to your business, you can take advantage of social media by sharing content that is relevant to your target audience. To pull this off successfully, you must determine what content will generate the most interest from your audience.
For instance, if you are marketing a tech company, you might want to share stories and content about the latest gadgets, or you could conduct interviews with technology experts.
Whatever it may be, your job is to find the right content that will drive people to your site and spread the word about your business.
5. Measure the success of your campaign.
Now that you have a base of interested customers, you can put in place a measurement program to track the success of your campaign.
To do this, you need to install a digital marketing tracking tool like Google Analytics onto your site. With this program, you can see how many people came to your site, how long they stayed, and what actions (i.e. clicks, buys, or leads) led them to take. From there, you can determine the best course of action for your business.
With these tips in mind, you can start establishing yourself as an expert in your field while also marketing your business on the Internet.