Hiring a digital marketer is not a bad idea. There are a lot of benefits to having an in-house staff member dedicated to growing and maintaining your audience.
But you have to be careful about what kind of digital marketer you hire. You want someone who can help you grow an audience and make sure that your brand stays top of mind whenever someone is searching for your products or services online. You also want to make sure that you’re investing in the right person. Consider the following tips to find the perfect digital marketer for your business.
Research Their Expertise
The first step in the digital marketing process is researching the expertise of the marketer you are considering hiring.
This step is really important because it will help you understand what skills you are going to need if you choose this route. You don’t want to hire someone who has no experience in your area of expertise because then you are setting yourself up for potentially failing. You can also find a list of recommended digital marketers who can help you grow your business here.
Look At Their Record
The next step is to look at the digital marketer’s record. This is important because it will give you an indication of how successful they have been in the past. You can find their previous work by doing a quick internet search or by asking the digital marketer for their portfolio. You want to hire someone who has a proven track record and can show you previous results. If possible, look for work that is very similar to yours so that you can compare apples to apples.
Check Out Their Education
The next step is to check out the educational background of the digital marketer you are considering hiring. You want to make sure that they have the required education to adequately perform the job. Some of the common degrees that people with have are;
- Bachelors in marketing or business
- Masters in marketing or business administration
- Bachelors in communications or media
- Masters in public administration
These are just some of the common degrees that people with a background in marketing typically have. You want to make sure that the person you hire is at least a few steps ahead of the curve when it comes to digital marketing.
Consider Credentials
Another thing to consider when hiring a digital marketer is their credentials. You want to make sure that you are hiring a graduate of a reputable school. Check out their website, LinkedIn, and Twitter to verify their expertise. You also want to make sure that they have the necessary experience; Having a brand new graduate with no experience is probably not a great idea. Instead, you could look for someone with a few years of experience who can prove that they know what they are doing. Years of experience can mean anything from having conducted marketing research to actually being able to conduct marketing campaigns. The important thing is that once you have found a reputable source that offers graduate education in your area of expertise, that you can contact them directly to request more information about their programs.
Consider Their Skills
The last step is to consider the digital marketer’s skills. This is important because it will help you determine if they are the right person for the job. Some of the key skills that you should look for are;
- The ability to generate leads from inbound marketing strategies
- Analytics
- Attracting, engaging and retaining customers
- Content creation
- Data driven marketing
- Inbound marketing
- Marketing operations
- Pricing strategies
- Presenting information in a compelling way
- Writing
- Email marketing
- Inbound marketing strategy
- Marketing analytics
- Marketing plan
- Market research
- Online marketing
- SEO (search engine optimization)
- Social media
- Strategic planning
You can find a list of the most in-demand marketing jobs and salaries here;
- Digital Marketer
- Marketing Analyst
- Market Research Analyst
- Account Manager (Marketing)
- Marketing Coordinator
- Marketing Assistant
- Online Marketing Manager
- Social Media Manager
- Content Marketer
- Senior Marketing Manager
- Brand Marketing Manager
- Account Manager (Marketing)
- Marketing Manager
- Market Research Manager
- Digital Marketing Manager
- Content Marketer
- Senior Marketing Manager
Make sure to familiarize yourself with the responsibilities of each job. This will help you determine if they are the right person for the job. You don’t want to hire someone who is unfamiliar with the tasks associated with the position.
The Takeaway
Hopefully, this post gave you a good idea of what to look for in a digital marketer. Make sure to follow the tips mentioned above, and you will be able to find a great candidate for the job. Good luck out there.