The world of marketing is changing. Back in the day, you’d put a piece of marketing material in the mail and wait for the response. But with the internet and social media, you can now follow the response (and often the lack of response!) directly to your in-box. It’s an ever-evolving world and as the old adage goes, it’s never polite to turn your back on a marketer.
For that reason, we’ve decided to highlight some of the best marketers in the industry today and introduce you to seven of their iconic logos.
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1. Google Ads
For years, Google Adwords was the only game in town when it came to creating ads and running paid search campaigns. It was expensive to run ads through Adwords, but it was a proven method for getting results (and you could run multiple campaigns at once!).
However, since the launch of Google Ads Plus in 2019, entrepreneurs, businesses, and marketers have had a wider range of options when it comes to paid search marketing. With the launch of Google Ads Plus, businesses can now run ads on various platforms, including YouTube, and make use of other digital marketing methods, such as email marketing, to build and grow their audience. The upside to this is that it makes the process of marketing a bit more flexible and less reliant on one platform.
The downside to this is that it makes the process of marketing a bit more complex. You can no longer get away with running simple ads on a single platform, as your audience might not see them on a platform they normally use. To optimize your YouTube strategy, for example, you’ll want to make sure your ads are relevant to your audience and appear on platforms your target audience is using. And as you might imagine, this can be quite a challenge.
HubSpot is one of the world’s most popular and well-known customer relationship management (CRM) software platforms specifically designed for marketing teams. The software was originally created for salespeople but has evolved to fit the needs of marketing teams. It assists in tracking customer interactions like clicks, form fills, and conversions, and provides all the tools needed, including email campaigns, landing pages, and more, to be effective on-the-go marketers.
The logo for HubSpot, as you might imagine, is somewhat minimalist and to the point – two of its core values. The company’s tagline, “Your marketing software, built for professionals,” embodies this; the logo itself is predominantly composed of circles, squares, and triangles, drawing the eye directly to the status of the brand and its products.
However, HubSpot doesn’t just do logo design. The company is also an active participant in graphic design competitions, such as the AIGA New York Design Competition and the D&AD London Design Awards, so it’s not just about the logo. It demonstrates that HubSpot is committed to constantly evolving with the times and staying at the forefront of industry trends.
Marketo is the leading software platform that connects marketing to sales, allowing users to run marketing campaigns, analyze marketing data, and track campaign performance all in one place. The platform was originally designed for advertising agencies and digital marketing managers but has emerged as the gold standard for marketing software. Its market share is approximately 23% globally, which makes it the third-largest player in the market behind Google Ads and HubSpot.
The design of the Marketo logo is fairly typical for a software company, with a sans-serif font used to display the company name in an abstract and simple manner.
Like many other platforms on this list, Marketo incorporates aspects of design into its logo. The circles, squares, and triangles in the company’s logo are drawn from geometric patterns found in the product itself. The colors are representative of the four seasons: red, orange, green, and yellow correspond to the warm seasons, and blue, white, and gold symbolize the cold seasons.
Pardot is the pioneer in marketing automation and the leading vendor-neutral marketing cloud, ensuring that marketers can efficiently manage their marketing campaigns across all their favorite social platforms, email marketing software, and more.
The design of the Pardot logo is heavily influenced by the company’s tagline, “The marketer’s best friend.” It’s composed of geometric shapes—in this case, circles, squares, and triangles—to form a simple and yet eye-catching pattern.
The colors used in the Pardot logo are representative of their core values: red symbolizes energy and excitement, and dark blue represents trust. The yellow background is to reflect the importance of communication in marketing, and the white color scheme is meant to suggest “cleanliness” and “purity.”
Besides its logo design, Pardot is also known for creating memorable and iconic advertisements. In 2017, the company released its Christmas commercial – “I’m dreaming of a white Christmas” – and it quickly became one of the most-watched holiday advertisements of all time. The spot features an eclectic group of people, including a man in a Santa Claus outfit, a girl in a Christmas tree skirt, a punk rocker with an arrow through his head, and a zombie, celebrating the joys of Christmas and the end of the year.
Marketing and sales are two sides of the same coin, and no one understands this relationship better than Salesforce. The company provides a range of cloud-based products, including CRM software, to businesses, brands, and marketers looking to better understand and engage with their customers.
The design of the Salesforce logo is inspired by a quote from one of the company’s co-founders, Marc Benioff, about the importance of marketing in business. “At Salesforce, we believe that marketing is more than just a department, it’s a mindset, it’s a culture, and it’s a set of processes, and the design of this logo is a reflection of that,” Benioff said when the company unveiled the design. “Marketing should be easy, open, and accessible. That’s the way we designed this logo. It starts with a ‘c’ because we believe in the culture of creativity and curiosity.”
The circle, square, and triangle motifs in the Salesforce logo are derived from the geometry of the firm’s customer success platform, Lightning. The company’s slogan, “Doing more with less,” is incorporated into the logo as well.
Unbounce is a digital marketing software that enables marketers to create email campaigns and landing pages, as well as track their progress across different email platforms and online stores.
The design of the Unbounce logo is heavily influenced by its name. The logo is made up of circles, squares, and triangles in a style reminiscent of a web address, or URL – the technical term for the long, complicated address you might see when you click on a link. The colors incorporated into the logo are inspired by the seasons: dark green symbolizes winter, yellow stands for sunniness, and rust and orange represent the temperate nature of the seasons in between. “It’s all about the balance – using the right colors and keeping the simplicity going,” says Mark Rubin, CEO of Unbounce.
Aside from its logotype, Unbounce is also known for its quirky ads and videos, which the company posts regularly to its social media channels. The company has over 60 employees, with a mix of full-time and freelance graphic designers, and it’s always looking for more talented individuals to join the team.
HubSpot is the leading software platform that connects marketing to sales, allowing users to run marketing campaigns, analyze marketing data, and track campaign performance all in one place.