You’ve probably heard of online marketing. After all, if you’re reading this, you’re probably already taking advantage of the various tools and tactics that exist to gain exposure and make money online.

But what exactly is online marketing?

Most people think that online marketing is marketing that happens solely online. However, that’s far from true. In reality, marketing can and often does happen online as well as offline. For example, a business that markets its product online might also reach potential customers through a magazine article or a radio interview.

In this guide, we will discuss the various aspects of online marketing and how you can use them to market your business.

The Four Main Types Of Marketing

There are four distinct types of marketing, and each one has its place in an organization’s marketing plan. Let’s look at each one and how you can use it to achieve your business goals.

1. Traditional Marketing

This is marketing that relies mostly on face-to-face interaction and word-of-mouth advertising. Basically, you’re going to tell people about your product/service and try to convince them to buy it. If you’re lucky, they might even try out your product/service and then become a customer for life. But, face-to-face marketing isn’t always viable, especially if you’re starting a new business or if you’re already small.

One of the biggest problems with face-to-face marketing is that you’re often limited by the number of people you can contact. In addition, if you send out a salesperson, they’re going to be under a lot of pressure to close a deal. Finally, even if your product is the best in the world, you’ll never convince everyone to try it if you have to beat out a competitor at every turn. For all these reasons, face-to-face marketing can be incredibly frustrating and sometimes even impossible.

2. Radio Marketing

This is similar to traditional marketing in that you’re still going to be spending most of your marketing dollars on radio advertising. However, instead of using billboards and magazine spreads to get the word out, you’re going to use radio stations to reach your audience.

Radio marketing is a fantastic way to go because you can target a narrow audience with specific, relevant information. For example, you can broadcast new product announcements, provide tips on how to save money, or educate your audience about your organization’s values.

The downside is that a lot of people listen to the radio with their headphones on, so you’ll never know if they heard your message or not. In addition, most people listen to the radio to get information they need, so your ad might get drowned out by all the other content on the station. Also, many people are turned off by the sound of advertising, so if you do go down this path, make sure that your ad is as subtle as possible.

3. Television Marketing

Television marketing is another type of marketing that you can use to expose your product to a broader audience. Similar to radio marketing, you can use television to educate your audience about your product or service and get them to try it out. But, instead of using radio stations, you’re going to use cable television networks to reach your audience.

The main difference is that with television marketing, you have the ability to have more commercials during a given time period. In general, you’ll see more opportunities to sell your product on television than you will on radio. This brings us to our next point…

4. Digital Marketing

This is all the buzzwords for marketing that you can’t avoid. If you’re reading this, you undoubtedly already know what digital marketing is. Basically, this is all the marketing that happens online. It includes things like email marketing, social media marketing, and online radio.

As you might guess, digital marketing is incredibly useful because you can target the right audience and can measure the results of your marketing efforts. In addition, you can track the conversions (i.e., click-throughs, sales, and so on) of your different marketing channels.

The disadvantage of digital marketing is that a lot of the platforms on which you can promote your product are either free or have very simple platforms with basic tools. You don’t necessarily need a large budget to get started with digital marketing but, as you grow, you’re going to have to spend more money on web design and on developing your social media platforms. In addition, many people get overwhelmed by the sheer volume of information available online and can struggle to find the right niche to promote their product in. Finally, a lot of businesses that rely on digital marketing go through periods of drought when no one wants to buy their product or service. As a result, they go under and have to start over again.

In general, the more channels you utilize, the more effective your overall marketing strategy will be. For example, you can take advantage of social media platforms like Twitter to reach a broad audience and get the word out about your product/service. Alternatively, you can create a YouTube channel about your business and use that to promote your product/service or to provide tips and tricks on how to do your job. In addition to the above options, you should also consider investing in online radio stations that can broadcast relevant, helpful information to those who seek it out.

Hopefully, this article has helped you understand the various types of marketing and how you can use them to grow your business. As you might imagine, there is no one-size-fits-all approach to marketing, so you’ll have to choose your platforms and your tactics depending on your specific goals. But, at least now you have a general idea of the different types of marketing and how to use them to their full potential.