In 2017, digital marketers generated $16.72billion in revenue worldwide and this is projected to reach $26.45billion by the end of 2021.
With so much competition, how do you stand out from the crowd?
To ensure success in the ever-changing world of digital marketing, it is essential to develop a growth strategy.
A strategy defines the path you will follow to achieve a set goal. It sets measurable goals and benchmarks to track your progress. With a clear strategy in place, you can begin to identify what content works best for your cause and gain invaluable insights into your target audience.
A key pillar of a growth strategy is online marketing. In this article, we’ll outline the essential strategies you need to follow to maximize your ROI from online marketing.
Key Takeaway
The most effective growth strategy will form the basis of your marketing plan and incorporate all areas of digital marketing including SEO, content marketing, and social media.
Why Online Marketing?
Over the past 20 years, the number of internet users globally has increased from 500million to over 3.5billion. In 2019, over 90% of the world’s population used the internet. This means there are more potential customers available to you than ever before.
In addition, the internet has enabled people to easily find and connect with brands they like. This creates a great opportunity to gain brand recognition and drive revenue.
How Can Online Marketing Help My Business?
The benefits of online marketing for a business are numerous. Through online marketing, you can discover new customers, gain brand recognition, and grow your business.
In addition to these benefits, you can also use the internet to follow the progress of your business or brand and keep up with the latest news.
What is Growth Hacking?
To maximize your ROI from online marketing, you need to follow a specific strategy. This strategy is known as growth hacking and is a combination of technical and content marketing.
Growth hackers use digital marketing and analytics to drive traffic to their websites. They then use a series of techniques, including testing, segmentation, and A/B testing, to determine which content works best for their target audience. This content is usually in the form of a blog post, an infographic, or a webcast.
What is Content Marketing?
In simple terms, content marketing is the use of content, including publications, to attract, engage, and convert customers and potential customers into buyers.
The advantage of content marketing is that it’s accessible. You can produce engaging content at any time and for any audience. Furthermore, you can do this more consistently and efficiently than you can with traditional marketing methods. In addition, blogs and websites that drive traffic to your business provide you with free content, which you can use to grow your business and establish yourself as an authority in your industry.
What is SEO?
Search engine optimization (SEO) is the process of improving the ranking of your website or blog in an online search engine’s organic (non-paid) results.
SEO is a combination of technical and content marketing. It is essential that you create high-quality content for SEO, but the process can be automated using tools like Google AdWords.
What is Social Media?
In the past, people would travel to a mall to spend time with their friends. Today, with the rise of social media, people connect, engage, and interact with each other online.
Whether you’re using social media to follow your favorite football team or to get inspiration for your next blog post, these platforms can help you connect with brands and businesses that can help your grow your business.
Get Started
To get started, first you will need to decide on a goal.
After you’ve set your goal, you can map out a journey to get there. You should include the key steps you will take to reach your goal.
The next step is to choose a methodology.
There are a variety of methodological approaches you can use including SEO, content marketing, and social media. Once you’ve chosen your methodology, you can map out your strategy.
Now, you can begin to choose the tools and techniques you will use to reach your goal.