If you’re reading this, I assume that you’re either a business owner or a freelance marketer who has been tasked with marketing a business online.
I’ll assume further that your business sells quality goods or offers a valuable service that businesses need and want to find out more about.
If that’s the case, you’re in the right place. In this article, I’ll teach you the most potent techniques for marketing your business online.
Build A Buzz
In a nutshell, if you want to market your business online, you’ll need to create interest and generate traffic to your website. To do this, you’ll want to establish yourself as an authoritative voice in your niche and to grab the attention of as many people as possible.
The first step to building a buzz is to engage with other bloggers and journalists in your niche. Compiling a good list of contacts can be a powerful tool in the right hand of a marketer.
You should not only be reaching out to established voices in your niche, but also to those who might be interested in your product or service but may not yet know much about you or what you offer. Engaging with people in your niche who are not directly related to your business will help you discover important information about your brand, such as:
- Your product’s or service’s perceived value in the eyes of your target audience
- The obstacles that potential customers may encounter (issues, complaints, etc)
- How you intend to mitigate these obstacles
- The emotional response that your product or service is likely to generate in your audience
- Your target audience’s demographics
- The types of customers that you need to pursue to grow your business
- The digital marketing techniques ("tools") that work best for your business
- And so much more!
Content Is King
You might be wondering why I’m telling you to build a buzz when content is king. It’s because content reigns as the number one method for attracting potential customers. In today’s world, people are constantly bombarded with content.
Content can take many shapes and forms, from articles and blogs to videos and podcasts, and it can be used to educate, entertain, or provoke thought. While there is no exact science to what constitutes “good” content, you’ll want to create content that is both relevant and useful to your target audience.
If someone is interested in your product or service, they’ll most likely have already formed an opinion about it. But if you want to influence or convince them to try out your product or use your service, you’ll need to create content that is as relevant and useful as possible.
An interesting thing about content is that it can be used both on and off campus. While your target audience might be located in a specific area, there are likely others who could benefit from your knowledge and might not be able to find the answers they need locally (especially if you’re the only one who offers that specific service or product).
Local Is King (When It Comes To Online Marketing)
If you want to attract customers in your local area, you’ll want to make sure that your business is listed on Google Maps and other directories. The key to doing this is to ensure that you include your business’ physical address (including the country) along with your website address in all your online content. Doing this ensures that your business will show up when customers are searching for businesses in your area.
While there are many benefits to online marketing, one of the biggest is that you can target your marketing efforts to specific locales. If someone is searching for a business in your area who offers what you provide, you’ll want to be the one they find. Using online tools like Google My Business can help make this happen.
When it comes to marketing your business online, it’s important to recognize that there is no one-size-fits-all approach. You’ll need to use a combination of the above tactics to reach your target audience and grow your business.