With so many different types of online degrees available, it can be hard to know where to start. Not to mention all the different specializations and what each one entails. From marketing research to social media, the choice can feel overwhelming. Not to mention the fact that not all of these degrees are created equal. Some may be more suitable to certain career paths than others. If you’re worried about whether or not an online marketing degree is right for you, then this article is for you.
The Role of Online Marketing in a Digital World
If you’re reading this, then you’re probably aware of the importance of digital marketing in today’s society. According to HubSpot Blogs research, 89% of marketers in a corporate setting now use digital marketing methods.
And what is digital marketing? Simply put, it’s the use of digital tools (particularly websites and social media) to market a brand or product.
Even in a digital world, though, offline marketing continues to play an important role, which is why many marketing programs still include classes on classic marketing methods (such as radio ads, billboards, and magazine spreads).
Why an Online Marketing Graduate Certificate?
To start with, the certificate allows you to gain some practical experience by completing a range of eLearning modules. Upon successful completion of the course, you’ll be able to sit for a certificate, which allows you to identify yourself as a professional in your field. Theoretically, this could lead to a modest boost in your career — at least, according to Google.
Another major advantage of an online marketing graduate certificate is the flexibility that it provides. You aren’t necessarily locked into a curriculum, as there are no pre-requisites to take the course. Furthermore, with the majority of the work taking place online, you can complete the entire program in your own time, at your own pace. So, if you’re looking to further your education while also seeking work experience, then this could be the perfect fit. Finally, as a private learning institution, the UQ Graduate Certificates are not subject to the same tuition fees as an on-campus course. As a result, budget-conscious students may find that this is a viable alternative.
Marketing Specializations Within An Online Marketing Degree
Depending on your chosen path, you will likely be required to specialise in certain areas of marketing. For example, if you’re pursuing a job in brand management, then you might be asked to specialize in marketing analytics or marketing research. Similarly, if you’re looking to break into the world of advertising, then you might be expected to specialize in digital marketing or social media.
The beauty of the digital world is that there are so many specializations to chose from. If you’re not sure which direction to pursue, then perhaps an online marketing degree isn’t the best fit for you. Alternatively, you could look into a specialized degree in digital marketing. Not only will this equip you with the relevant knowledge and practical experience, but it will also cater to your interests. In the long term, you could see that your chosen specialization will provide you with lucrative job opportunities, giving you the chance to advance your career while also providing answers to your questions about the field.
Online Marketing Degree Career Placements
An online marketing degree won’t necessarily guarantee you a job in digital marketing. Indeed, as mentioned before, you will likely be expected to specialize in some area of the field, before gaining practical experience. To get an idea of what jobs are available in the industry, you can consult the top career guides for the best job opportunities and salary packages. Also, don’t forget to look at the job boards for regular postings.
Depending on your chosen path, you may be required to gain some work experience. The most prominent career services provider in Australia, Varsity, lists several marketing job opportunities, some of which are available immediately, and others that require a bit of a wait. It’s advisable to apply for as many jobs as possible, especially if you want to secure your first-choice job, as there are often dozens of candidates for every job posting.
Also, make sure that you’re getting the most out of your graduate certificate. One of the greatest things about this particular degree is that you’re not tied down to any one specialty. So, if you’re interested in furthering your education, then there will be no worries about applying for jobs that you’re over-qualified for. Indeed, if you’re getting frustrated because you can’t find a suitable job in your chosen field, then an online marketing degree might be the best solution. It will allow you to gain the relevant knowledge and practical experience, while also providing you with the flexibility to find a job that suits your needs. In the end, it’s all about finding your perfect fit.