The 8 Most Important Online Marketing Strategies in Orlando, FL

With summer just around the corner, many of us are pondering a getaway to a beach resort. But before you book that vacation to paradise, it’s important to be aware of the latest trends and how to make the most of them while you’re there. If you’re planning on visiting Orlando, Florida for a holiday, then read on to discover the most important online marketing strategies that you need to know about.

1. Find Your Niche

As we’ve established, a healthy social media following is important for any business. But this importance is only magnified when you find and capitalize on a niche. This is especially important if you’re planning on using social media to promote your vacation rental business in Orlando. It would be best to find a niche that is specific to the area and is relatively under-served. This way, you can rest assured that you will be able to attract potential customers who are looking for what you have to offer. The same concept applies for any kind of business, but is especially important for vacation rental businesses.

2. Local Is Important

Let’s assume that you’ve found your niche and are promoting your vacation rental business in Orlando. It’s important to note that in today’s world, location is everything. If you want to attract vacationers to your Orlando vacation rental, then you need to be mindful of how far you will have to travel to get to the majority of your potential customers. This is where the importance of being local comes in. Researching and learning about the local area’s transportation systems and how to get around on your own is crucial. Knowing the right bus stops and how to ask for a route map are essential in order to ensure you get where you need to go without too much hassle. Additionally, being familiar with the area’s geography is important to make the most of your trip. Learning about the landmarks, the places that are worth visiting and the things that you can do there is key to having a good time while you’re away.

3. Build Your Email List

Another important aspect of any business’ digital marketing department is its email list. Having a large email list is important for many reasons. First, they allow you to stay in touch with previous customers and potential customers who might not have known about your business. Second, they allow you to receive updates about new products and discounts that you might not have known about. Third, they allow you to conduct marketing and sales via email, creating more engagement and less of a passive audience.

4. Use Online Coupons

Nowadays, online coupons are a common and effective way of enticing potential customers into buying products and services. Giving someone an extra discount or a freebie for buying something that they might already be interested in is a great way to get them to interact with you and possibly become a customer. You can do this by simply creating a coupon code or discount that is exclusive to your site. Some businesses might get tricky and ask you for additional information regarding the customer before giving them the coupon, but for the most part, online coupons are a fantastic way to engage with potential customers and get the ball rolling in the right direction.

5. Use Influencers

Another effective strategy for engaging with potential customers is to use influencers. An influencer is someone who has a large following of people who are interested in the product or service that they are promoting. You can gain credibility and trust by associating your brand with well-known and respected individuals in your industry. Additionally, influencers can help drive engagement and interest in your products or services through their social media platforms.

6. Test Marketing Channels & Strategies

Just because a channel or strategy is proven effective doesn’t mean that it will work for you. Testing different channels and strategies is crucial in order to find the ones that work best for your business. Researching and learning about the differences between each channel or strategy and how to utilize them efficiently is time-consuming but worth it in the end. It might take some time to figure out what works best for your business and what will allow you to reach your target audience. However, one wrong move now could ruin your entire vacation rental business in Orlando. Make sure that you are doing your research before you fully commit to a channel or strategy.

7. Measure The Results Of Your Efforts

Every business owner or marketer wants to know how well their marketing strategy is doing. The only way to find out is by measuring it. This might seem obvious but so many businesses overlook it. Learning to measure the results of your online marketing efforts is not as difficult as you would think. There are numerous tools and platforms that you can use to track the success of your various social media campaigns. For example, you can use Google Analytics to track the results of your website and social media campaigns or you can use Hootsuite to track and analyze the results of your social media activity. Additionally, you can use conversion tools such as Optimizely or Unbounce in order to measure the effectiveness of specific campaigns.

8. Always Be Learning

As we’ve established, being aware of the latest trends and knowing how to make the most of them is important. This is especially important if you’re a business owner or marketer who isn’t familiar with online marketing. It’s always a good idea to educate yourself on the subject matter. There are plenty of free blogs, websites and courses that you can use to learn about marketing, technology and how to better use these tools and platforms to grow your business.

Hopefully, this article has helped you understand and know the importance of being online. If you want to learn more, then don’t hesitate to read one of our other articles or visit our website at We’d love to hear from you!