In a recent blog post, we mentioned 10 tools that you should consider using to market your spa or salon online. Google has now made available 10 certificates that you can use with these tools to have them do all the hard work for you. All you have to do is follow the instructions and enjoy the benefits.
If you’re looking to communicate with your customers through email marketing, then you’ve come to the right place. Google offers a free certificate that can be used with their email marketing tool, which converts your regular emails into beautiful and highly relevant messages. It even lets you test different subject lines and messages to find the most effective ones.
This tool is extremely useful for salons and spas that want to grow their email lists. You can use it to send out regular emails to your subscribers with helpful tips on how to improve their lives or with offers for free facial treatments or spa days.
Marketing is a huge part of any business. When you have a business that relies on word of mouth advertising, product marketing, and online marketing, you need to pay close attention to how you handle all these different aspects.
With that in mind, let’s take a look at sales funnels. A sales funnel is where you start with a small group of people and then guide them through a series of steps to become customers. Whether you’re using an affiliate marketing strategy or are handling the sales yourself, a funnel is a crucial part of any business.
Google has made it easier for you to build a sales funnel with their sales funnel template. All you have to do is enter your pricing, product, and download the funnel template. From there, you can begin adding blogs and other digital marketing assets to the funnel. When a visitor performs a specific action on your funnel (e.g., makes a purchase, subscribes to your email list, or signs up for a free trial), you can then communicate with them through your chosen channel (e.g., email, text message, or social media platform).
This is one of the simpler and more useful Google digital marketing certificates. All you have to do is enter your sales funnel URL and product, and you’ll be provided with a complete report on how many people are entering your funnel each week and what steps you should take next.
In the same way that sales funnels help businesses to grow their email lists, content marketing helps to grow their audiences and subsequently, their sales. Google has also provided you with a content marketing certificate that can be used with their tools to have content produced for you. The team at Marketing Pilgrim suggest that you should consider content marketing if you want to create attractive, engaging content for your visitors.
This type of content can include anything from case studies, to product reviews, to video tutorials. As a content marketer, your job is simply to find the right topic for each piece of content and then to create compelling content that keeps people coming back for more.
You can use analytics to track the performance of your marketing activities and to find the sections of the website that get the most activity. In addition, you can use analytics to track the progress of your marketing activities over time and to discover trending topics or phrases that relate to your business.
Hootsuite has made analytics easy to understand through beautiful graphs and highly interactive charts. Alternatively, you can use the data that you collect through analytics to determine how you can improve your marketing strategy. For example, you can identify the types of content that gets the most engagement and ultimately, sales. Or, you can use analytics to discover the most effective times to post on social media platforms.
If you’re looking to host your website, then you’ve come to the right place. Google has made it super-easy for you to find a suitable web hosting plan with their hosting coupon. Simply type in the web hosting site that you want to use and then click on the button to reveal the discount. This will usually result in a significant savings.
Squarespace is one of the most popular website builders because of its intuitive drag and drop features and ability to offer free hosting to businesses of all sizes. Also, remember to use the coupon code “10OFF” when you check out to get 10% off your order.
There are many different paid placements on Google for businesses to advertise. If you’re unfamiliar, paid placements are when a business pays to have their product or service advertised on a search engine like Google. You can use Google Adwords to create advertising campaigns that target customers according to their interests, location, and a variety of other factors. You can also use Google Analytics to discover the effectiveness of your PPC campaigns.
Content Delivery Network (CDN)
A content delivery network (CDN) is a collection of servers that are distributed across the globe to improve the speed of content delivery to users. Since a large portion of the internet traffic is driven by web crawlers that follow links to get content, having a fast, reliable network that delivers content quickly is crucial to have. Google has made this easier for you by providing a Gold Certificate that you can use with their CDN. Simply follow the instructions to get started using this tool.
If you run a business that sells products online, then you may be interested in trying Shopify’s Platform as a Service (PaaS). They offer a free 14-day trial and then have you paid monthly afterward. What makes this service different from others is that they walk you through the entire process of setting up your store. Even if you have zero experience in e-commerce, you’ll be able to have a functioning store in just a few hours.
This is one of the more feature-rich Google marketing certificates. Simply enter your website URL, and you’ll be provided with a ton of data including traffic, earnings, social metrics, and much more.
If you’re looking to advertise on YouTube, then you’ve come to the right place. Google has made it simple for you to do so with their Robo-Advertising tool. Simply create an ad and enter the Google merchant ID of a business you’re affiliated with. Then, you can set the price, schedule, and target audience. Your affiliate will then receive a commission when viewers click on the ads and make a purchase.
For those of you who want to learn how to build a website, Shopify has created a one-stop-shop for all your web building needs. With their simple and elegant storefront, you can launch a shop in less than 10 minutes. Plus, they have an entire library of templates and assets to help you along the way.
Shopify offers a 14-day free trial and then has you set up a paid plan afterward. The basic plan costs only $5/mo plus shipping, and allows you to have a store front within minutes. You can also choose the “Pro” plan, which costs $15/mo plus shipping and provides you with additional features like marketing analytics and a full-time customer support team.
This is a great option for those who want to build a simple website and don’t need the advanced features of a content management system (CMS). If you’re looking to build a large e-commerce site, then you might want to consider using Shopify.
Last but not least, we have live chat. As the name would suggest, this is where you have a real-time conversation with someone through typing or speaking. Since everyone uses live chat nowadays, it doesn’t really have a dedicated purpose anymore. However, if you’re using it to gain customer support, then there are a variety of tools out there that you can use.
Triberr provides an all-in-one live chat solution that allows you to integrate live chat with your website, email marketing, and social media platforms. Through their chat widget, which they refer to as a “bridge,” you can embed live chat directly into your website or email.
HubSpot brings together all of your marketing into one place with their tool. From creating an opt-in list to driving traffic to your site, they’ve got you covered. In addition, they’ve integrated live chat with their email marketing and social media platforms to have real, human interactions with your audience.