The Covid-19 pandemic has deeply affected all aspects of our lives. It started as a health issue but quickly turned into a financial crisis. Even before the pandemic, the world was already undergoing a digital transformation. With life literally changing in an instant, the way we do business has also changed. Most traditional brick-and-mortar businesses have closed down, and those who remain are adapting to the digital world.
One such business is Gloucester County, which is located along the Eastern seaboard of the United States. You might not know it, but Gloucester County is one of the biggest and most powerful counties in the country. It’s considered a major manufacturing hub due to its highly productive factories. These days, however, much of what happens in Gloucester County is happening online. This is mainly because 90% of the county’s workforce now works remotely, and most of the physical stores have closed down.
It seems that the digital nomads of today want to remain connected to their friends, family, and colleagues despite the pandemic. In fact, 66% of the county’s workforce say they use social media to keep in touch with people.
If you’re looking to take your business online, but need guidance on how to do it effectively and profitably, you’ve come to the right place. In this article, we will discuss why online marketing Gloucester is your best choice.
The Rising Trends Of Online Marketing
It’s important to keep in mind that even before the pandemic, the world of online marketing was changing. As we’ve already established, much of the workforce in Gloucester County now works remotely, using laptops, tablets, and smartphones to get the job done. According to HubSpot Blogs research, 71% of professionals in the U.S. now work remotely. That’s roughly 77 million working stiffs who depend on their devices for work.
The Covid-19 pandemic accelerated these trends. For most businesses, keeping up with employee payroll and meeting customer orders became almost impossible. To make matters worse, many business-to-business (B2B) interactions now happen digitally, which means businesses no longer need to meet in the flesh to talk to one another. This, in turn, affected marketing activities. Offline marketing, such as newspaper ads and magazine spreads, became irrelevant. A business could simply post a general notice about its services on social media and wait for potential customers to find them.
The problem with this approach is that while it might work for smaller businesses, it doesn’t scale well when you’re trying to grow a large, global operation. If you really want to get ahead in today’s world, you need to embrace digital marketing.
Why Online Marketing Is A Great Fit For Smaller Operations
Let’s be clear about something right away: not all businesses can or should go the digital route. There are definite benefits to being a small business that decides to go digital, however. One of the biggest benefits is the ability to experiment and try new things quickly and inexpensively.
If you’re looking for proven results, you’ll likely end up spending a lot of money on expensive marketing campaigns, which will only serve to pull in a few clients. Trying new things and failing fast is how you’ll grow your business as a digital nomad. If you can find a cheaper, more reliable way to do something, you’ll naturally pursue it.
Additionally, going digital allows you to become more accessible to your customers. If your business is located in Newcastle, Delaware, and you open an online store to sell your handmade goods, you’ll likely find that many of your customers are outside of Newcastle. Face-to-face interaction is still important, but it’s often more convenient for your customers to buy your products online.
These things aren’t bad per se, but they are considerations that need to be made when determining whether or not to go the digital route. If you’re sure that online marketing is right for your business, the next step is to figure out which one is the best fit.
Which One Is The Best Fit For Your Business?
Now that you’re aware of some of the benefits of online marketing, let’s examine which type of online marketing is best suited for your business.
Traditional marketing is, for the most part, what we were used to before the pandemic. Mailing print materials to potential customers is still an effective way to get the word out there. In fact, 57% of Americans get their news from print publications. So, if you’re running a newspaper or magazine, you might want to reconsider how you’re presenting your content. Rather than sending out a daily newspaper, you might want to try something more modern and digital, such as an email newsletter.
While traditional marketing is not going anywhere, it’s important to recognize how the world is changing. If you’re looking for a way to attract new customers, try something different. There are plenty of digital marketing agencies that can help you figure out the best way to utilize social media to reach your target audience.
To determine which type of online marketing is right for your business, you need to consider a few key factors. These include the country you’re located in, the demographics you’re trying to reach, and the technologies available to you. Let’s examine each factor in turn.
Countries And Territories
Just because the government allows you to operate a business doesn’t mean that you shouldn’t consider where you are when choosing an online marketing strategy. There are certain protocols and procedures that you need to follow to ensure that you’re not putting yourself in a compromising position. This is why it’s important to do your research before choosing a country or region.
As we’ve established, the Covid-19 pandemic deeply affected almost all aspects of our lives. It started as a health issue but soon turned into a financial crisis. Even before the pandemic, the world was changing, and businesses that adapted to the new normal are doing just fine now. If you’re looking to expand your business or operations internationally, you might want to consider the country you’re located in. Although the world is slowly starting to turn back to normal, certain countries are still struggling to get back to pre-pandemic levels of activity. If you’re located in one of these countries, it’s still important to be mindful that international travel is still restricted for non-essential business activities.
Who are you trying to reach with your marketing? This is a fundamental question that you need to answer before you start creating marketing material. The demographics you’re trying to reach determine the type of content you’ll produce and the platforms you’ll use to engage with your audience. Keeping in mind that many people will be reluctant to engage with content they perceive as being political or religious, you need to decide whether or not your target audience values having these factors in their media.
If your answer is yes, you might want to avoid topics such as politics and religion, as well as any other content that could potentially offend. Instead, you could talk about sports or pop culture. Regardless, it’s important to know who you’re trying to reach and what you’re trying to say with your content.
Just because your business is located in a digital world doesn’t mean that it has to operate solely in a digital environment. Thanks to smartphones and the endless supply of data, businesses can and often do operate in both the physical and digital worlds simultaneously. This is why it’s important to understand what technologies your business currently has available.
Some businesses are entirely digital while others operate solely in the physical world. Before the pandemic, most businesses were heavily reliant on physical locations to carry out their day-to-day operations. Since much of the work force now works remotely, it’s important to consider how you’ll engage with your audience. Facebook, for example, is predominantly a digital platform with a significant international user base. If you’re looking to target an international audience, you might want to consider using a different social media platform, such as Instagram or TikTok.
Instagram, for example, is one of the most popular social media platforms globally, with over 1.7 billion users. If your customers are out there, you can bet they’re on Instagram.
If you’re looking to establish a physical presence, you might want to consider incorporating a retail store. Retail stores offer unique opportunities for businesses to engage with customers. If you’re looking to expand your business digitally, consider selling your products online. However, if you’re looking to attract new customers, you might want to look into selling your products at retail locations.