There’s no denying that the world of digital marketing is changing. Thanks to the power of the internet, content comes to life through pixels and video can be enjoyed on any device. To keep up with the times, you need to embrace the change and make sure your content is equipped to shine with the simplicity and polish of a gif.
Here’s a collection of 11 GIFs that perfectly encapsulate the essence of online marketing at this point in time.
1. Growing Pains
The world of online marketing is a constantly changing place. When you’re finally at a point where you feel you’ve mastered the basics, you’re inevitably faced with the challenge of progression. The good news is that even if you’re experiencing growing pains, it’s still possible to reach your full potential. This GIF speaks for itself.
Marketing guru Dan Fishwick notes that “growth doesn’t have to mean going bigger – it can mean going better.” Being able to better target your audience, improve conversion rates, and gain a deeper understanding of your customers is what drives real growth. Keep striving for improvement and don’t be afraid to try new things.
2. Reaching Out
The ability to stay in touch with your audience and potential customers is an important facet of any thriving online business. The rise of digital marketing and social media has made it possible for businesses to have a direct conversation with its customers and make them feel valued and appreciated. This is exactly what this GIF captures – the desire to stay in touch through different mediums.
Instead of simply pushing content at your audience, you can use multiple channels to engage with them and allow them to feel like you’re including them in the conversation.
In 2022, 71% of web traffic will be driven by brand awareness, interest, and emotion, versus only 20% from traditional banner ads. To engage with your audience and stand out from the crowd, use video content that tells a story and appeals to the emotions of your audience. If you can generate enough interest and excitement about your product, you’ll be able to convert those potential customers into paying clients. This is a key element to growing your business online.
3. Humble Beginnings
One of the things that makes the online marketing world so inspiring is the fact that it’s possible for anyone to succeed with a good strategy and consistent effort. This is especially impressive when you consider that many of those who have succeeded are doing it on a shoe-string, with very little backing from the established businesses. This is the kind of inspiration that makes you believe in better days ahead.
As someone who’s built a successful business entirely online and is now able to inspire and provide guidance to others who are looking to do the same, Darren Rowse has some incredible advice for those who are just getting started on their own journey.
“Everyone has a talent. What you need to find is your niche, something that you’re good at and passionate about. Once you’ve developed your skill, you can start charging for your services. Don’t be afraid to ask for help when you need it. Make sure you’re using a good email marketing service that can get the word out about your blog. Even then, you’ll often find that nothing will happen until you actually start creating content. Don’t give up,” says Rowse. “Something amazing will happen if you show the right attitude.”
4. The Power Of Content
The content that you put out there for your audience to discover will have a profound impact on how well you do in the online marketing world. Make sure that your content is of a high quality and that it provides value to your reader. If you’re simply copying and pasting content from other blogs and sites, you’re missing out on the opportunity to truly engage your audience. This is why content is such an important aspect of digital marketing.
As someone who’s built a successful blog and a YouTube channel through informative and compelling content, Tim Groves shares what he’s learned about creating content that resonates with people.
“I’ve found that successful brands have something in common. They create compelling content that educates and motivates their audience to take action,” he says. “If you want to create content that will make people interested in your product or service, then begin by educating them about the benefits of what you offer. People are more likely to be interested in something they already know something about. When you educate your audience, you give them a good reason to listen to and engage with you.”
5. Testing, Testing, And More Testing
To truly succeed in the digital marketing world, you need to be willing to experiment and test different approaches and strategies to see what works best for your business. This means that even if you’ve created successful content and gained the interest of your audience, you’ll still need to continually test and analyze your performance to see what’s brought about the results you wanted. This is where the importance of analytics and tracking tools come in.
If you have a business blog, you can use tools like Google Analytics to track the progress of your marketing efforts and figure out which content performs the best. From there, you can determine what content you should focus on producing and which platforms you should utilize to reach your audience. You don’t want to waste time publishing content that doesn’t perform well; after all, you could be doing all of this for the sake of marketing. Always keep a backup plan in case things go wrong. Having a fallback plan makes you that little bit more confident, doesn’t it?
6. Keeping On Top Of Trends
One of the things that makes the digital marketing world so exciting is the constant flow of new information and trends that emerge. If you want to be able to succeed in this field, you need to be constantly keeping up with the times and trends while also staying true to your business. This is why you need to make sure that your content is consistently up to date and relevant to your audience. While you might not always have the time to completely overhaul and rewrite an entire piece of content, you can certainly take the time to cross reference and update the major points that you feel are most relevant to current affairs. As an example, if you’ve written a piece about how to sell fashion accessories, you might want to see what’s trending on social media and whether or not these trends will make it easier for you to market your product.
7. Evolving With The Times
Over the last few years, the lines between traditional and digital marketing have been blurred. Thanks to the ever-evolving nature of the internet, the way we interact with content and conduct business online has changed forever.
Traditional marketing, which ranges from radio ads to billboards, has always been about pushing content at your audience – that is, until now.
In the future, audiences will have short attention spans and seek instant gratification. If you want to stay relevant and ahead of the curve, make sure that your content works hard to be engaging and interesting, while still being informative. This is something that can only come from an understanding of how to work with digital marketing trends while still maintaining a business presence.
8. Bigger Isn’t Always Better
In a world where content is constantly being created at a blistering pace, it can be hard to know where to start – especially when you’re looking for inspiration. The good news is that even with all of the content out there, you can still find plenty of inspiration for your next marketing campaign from successful businesses across the globe.
Check out this blog post from HubSpot, for example – an exceptionally well-known marketing and sales software company – and you’ll not only discover all of the essential information you need to know about email marketing and subject line optimization, but you’ll also gain an understanding of how email marketing and subject line optimization impact your business and what you can do to gain the most from this channel.
9. One Platform, One Goal
When you have one clear goal in mind and are working toward efficiently reaching that goal, you can significantly improve the effectiveness of your marketing efforts. Having a clear goal means that you’re less likely to stray from it and achieve less – a win-win situation.
This is why digital marketing experts recommend that you use one platform for all of your marketing efforts. Having a platform that’s accessible on all of your marketing channels – whether that’s SEO, SMM (social media marketing), or PPC (pay per click) – can improve the effectiveness of your campaign and help you reach your full potential.