Nowadays, being a successful business owner or entrepreneur is all about networking and being accessible. If you want to be able to connect with existing and potential customers, investors, and friends, you need to have multiple channels available to reach them. One of the most popular, influential social media platforms is certainly Facebook, which now allows businesses to have a presence on the platform even if they don’t have an established brand or social media account.
Established businesses such as Starbucks, McDonald’s, and Amazon have all benefited from having a strong social media strategy, and even newer businesses are realizing the importance of having a profile on a popular social media platform. The fact is, if you’re not on social media, you’re missing out on a huge audience and potential customers.
So, how can you start an online marketing company and what type of platforms should you utilize for the best results? Let’s take a look at Facebook, Google, and Twitter, which are the most popular social media platforms currently, and how you can use them to grow your business.
With over 2 billion active users, Facebook is the most popular social media platform globally. The good news for entrepreneurs is that even if you don’t have a large audience yet, you can still have a successful business on Facebook with a few tweaks to your strategy. Let’s take a look at how.
Establish A Facebook Page
The first step to establishing yourself on Facebook is to create a Facebook page. You can do this by simply going to the platform and pressing the “Get Started” button at the top right-hand corner of your screen.
You’ll be prompted to enter your email address and choose a password. After that, you’ll see a brief tutorial on how to use Facebook.
Once you’ve created your page, you can start “advertising” it. To do this, simply click on the “Get Started” button again and select the “Advertising” option.
You’ll see a menu with different types of ads you can choose from. Bear in mind that not all adverts will work for your business. You’ll have to decide whether or not you want to advertise with the Facebook platform. If you do decide to go ahead, make sure you choose ads that are relevant to your niche. For example, if you’re a coffee shop owner, you might want to choose “coffee shop owner ads”.
Run Online Marketing Campaigns
Now that you have a Facebook page, you can start running online marketing campaigns to gain more customers. To do this, click on the “Adverts” option in the menu and then select the “B2C” option.
Here, you’ll see a list of various campaigns Facebook offers. Before you start any of these campaigns, be sure to read the fine print carefully. For example, you might want to avoid “Car Washes” or “Pet Washes” if you’re trying to increase brand awareness while avoiding direct marketing messages (DMs).
A car wash or pet wash is a very common type of online marketing campaign used by businesses to gain more traction and sell more products. They might also want to try out a new product or feature and want to expose it to as many people as possible. In that case, they would target individuals in specific demographic groups (e.g., male car buyers in the United States) with ads like these:
Pay Attention To The Growth Of Your Facebook Page
One of the most beneficial things for entrepreneurs about Facebook is the dashboard’s ability to track the growth of their pages. This feature allows you to keep track of the number of engaged people you’re attracting to your page and the amount of times your content is being shared. Even better, you can see the growth of your page over time in charts and graphs.
So, how is your content performing? What types of posts are your audience engaging with the most? These are just a few of the questions you can ask yourself from the data provided by Facebook.
While most people check their Facebook page often, few pay attention to the news they read on Twitter. Twitter was originally designed for short messaging, but these days it’s a lot more than that. The good news for entrepreneurs is that you can use Twitter to gain a lot of traction for your business and grow your audience. Let’s take a look at how.
Establish A Twitter Account
Just like with Facebook, the first step to establishing yourself on Twitter is to create a Twitter account. Once you’ve created your account, you can start tweeting, sharing, and interacting with others. On this platform, you can choose to represent yourself as an individual or business, and you can also choose which topics you want to cover from the @replies (others will see your tweets and be able to respond by replying to you).
In addition to these basic functions, you can also do a lot to promote your business on Twitter. You can choose from several different types of ads to target specific types of people on the platform. So, if you’re a coffee shop owner looking for new customers, you might want to try out a hashtag campaign.
This is a form of advertising where you can choose to target people based on certain criteria, such as location, demographics, language used, and device (e.g., mobile phone or tablet).
If you’ve decided to go ahead with a Twitter account for your business, make sure to read the Twitter guidelines carefully. Since the platform is so influential, your business can gain a lot of traction simply by following the rules and guidelines. Doing this can also help protect your account and keep your followers engaged with your content.