Slack is a popular online collaboration tool that was originally designed for professional use, but has since exploded in popularity due to its ease of use and low cost of entry for businesses of all sizes.
Often times, teams that utilize Slack also utilize other tools like Twitter and Facebook to gain more traction with their audiences, but keeping things light on the IT side allows them to quickly iterate and respond to their customers regardless of the channel they choose.
The Cost Of Free
One of the reasons why Slack has been so popular is because it’s free. Yes, you read that correctly. In fact, the popular collaborative workspace offers a trial version that can be downloaded and used for free during this time. Naturally, this means that you can use it to experiment with and test various marketing ideas without worrying about incurring any significant cost.
The Amazing Pull-Down Menu
Even the most experienced Slack users can’t live without this feature, as it offers a wealth of functionality that directly relates to your daily work life. When you’re using Slack for marketing, this pull-down menu is indispensable as it offers shortcuts to your most commonly used functionalities. For example, you can pull down the menu and choose Messages to open your chat app, or you can choose Collaborate to open the document editor.
You might be used to working in silos, but that’s what made collaboration tools like Slack challenging. The truth is that a single channel isn’t going to cut it when you have several teams that need to communicate and work together across different functionalities, projects, and applications. Slack offers several different channels, including Marketing, Creative, and Tech, which can be used to create different groups to foster collaboration and productivity.
For example, you might use Tech to handle your day-to-day operations and maintain a professional presence online, while Marketing might be responsible for growing your audience and converting that audience into paying customers. In a similar fashion, Creative might be responsible for coming up with the ideas that drive your product roadmap, as well as marketing materials like brochures, business cards, and web content.
No Limits On File Size
One of the things that make Slack so special is that it has no limits on the size of the documents you can upload and share. Additionally, there are no limits as to how many people can participate in a discussion, making it suitable for teams of all sizes. This is a critical feature if you’re using Slack for marketing, as you won’t want to run out of space for your marketing documents or lose anyone in a discussion.
Self-Service For Administrators
One of the things that makes Slack so user-friendly is that it provides users with a dashboard that’s rich in features and allows administrators to perform basic tasks without having to rely on support staff. For example, you can create emergency groups and invite participants from different networks to get the job done. You can also set up schedules so that notifications can be sent out at specific times.
As previously stated, Slack is completely free, which means that it’s open-source and highly extensible. This last bit of information is critical, as it offers users the ability to develop and add their own features to the tool. In fact, Slack is one of the most heavily modified and extended pieces of software available.
If you’re curious as to how Slack works under the hood, you can read the source code online or download the source repository and view the history of the project or visit Slack’s GitHub page to see all of the features added by the community.
In the near future, we’d love to see Slack add-ons that allow users to handle various marketing tasks such as lead generation, email marketing, and content strategy, all from within the same interface.
An Integral Part Of Your Online Marketing Toolkit
If you’re reading this, it’s probably because you’re either: A) a marketer looking for ways to improve your effectiveness, or B) an IT professional looking for ways to free up your time to focus on growth and less on administration.
In either case, consider Slack as an integrative part of your online marketing toolkit. Whether you’re a solo entrepreneur or a team of digital marketers, content creators, and strategists, Slack is here to help you become more efficient and effective while remaining collaborative.