Online Marketing for Steuerkanzleien: 5 Ways to Get the Most from Your Invest

Most people think that saving is not a popular thing to do right now. After all, interest rates are low and the stock market is up. However, according to Forbes, 2020 is going to be the year of the saver.

Why? Well, the world is changing. The way we live our lives is changing. And, as a result, our needs are changing. Many people are realizing that they can no longer depend on traditional investments to provide for them in later life. As a result, they are trying to save as much as they can now, in order to provide for their future.

Saving is not a bad thing. In fact, many people see it as a good thing. However, if you are one of the many who has a lot of savings anxiously waiting to be invested, then it can be a little frustrating not to be able to make the most of your investments.

Marketing is a significant part of life for business owners today. If you’re not marketing your business online, then you’re losing out on a lot of potential customers. However, instead of relying on traditional marketing methods, many businesses are rethinking how they’re going to attract and retain customers. One of the most popular techniques is to use video to build trust and authenticity with potential customers.

So if you’re looking for an easy and affordable way to market your business, then consider trying online video. Even better, if you’re looking for ways to increase your sales and grow your business, then you should consider looking into the various lucrative offers that are currently available for free online video creators.

In this article, we’ll discuss five ways that video can help your business in order to get the most from your investments. Let’s get started.

Video Is A Form Of Visual Marketing

If you’re reading this article, then you’re obviously interested in marketing. And, as we’ve established, video is one of the most popular and effective forms of marketing accessible today. In fact, according to HubSpot Blogs research, 94% of consumers have watched an explainer video to better understand or learn about a product or service. Furthermore, 80% of consumers have watched an explainer video to better understand or learn about a product or service.

Visual marketing is the practice of using images and video to market a business. However, visual marketing goes beyond product images and videos. For instance, you can use an infographic, photos from a marketing campaign, or an explainer video to market your business. (Note: Infographics and photos can also be used to engage with customers on a personal level, which will be discussed later on in this article.)

If you’re interested in marketing your business, then harnessing the power of video is a good place to start. And in the era of the internet, video really doesn’t get much cheaper or easier to produce. For a business that wants to have a larger market share, then creating high-quality videos is essential.

Make It Personal

Video can be a powerful tool in marketing your business. And, as we’ve established, consumers are motivated to learn more about products and services that they’ve never heard of or used before. (Forbes 2020)

In today’s world, customers are often wary of large corporations and their claims to authenticity. As a result, they’re more likely to trust smaller companies or brands that they feel have a more personal connection to. Video can help businesses of all sizes and formats create a more personal connection with potential customers.

This is easier said than done. Creating a more personal connection with potential customers is difficult. So it would be helpful to have a strategy to assist you in forging better connections with your audience. One popular technique is to use storytelling. If you’re unfamiliar, storytelling is the act of relating an experience, incident, or event in a way that helps the audience better understand or empathize with the main character. (Wikipedia)

The most effective stories are those that are personal. For instance, if you’re marketing an online clothing store, then you could tell a story about the difficulties that you faced when you initially started your business or a horror story about a violent customer who bought a lot of clothes but was still unsatisfied with the service he received. These types of stories make your customers more receptive to your brand and help them relate to you as a human being.

Use Comedic Effect

If you’ve ever shopped at Nordstrom, then you might have noticed that the store’s videos feature funny anecdotes about their everyday products. (They even did a whole “Style Saga” type of video series!)

Nordstrom uses humor to make their products seem more approachable and relatable to the average consumer. So if you’re trying to evoke the same feeling in your customers, then you might want to consider using humor to your advantage. (Check out the Nordstrom blog for more fun stories! They often use humor in their marketing videos to good effect.)

Include Fun Facts About Your Product

People love learning about products and services that they use on a daily basis. According to HubSpot Blogs research, 59% of consumers want to learn about a product or service before purchasing it. So if you’re marketing a product or service that you use or have used in the past, then you can include interesting and educational facts about it in your video.

For instance, if you’re marketing travel insurance, then you can include helpful tips such as how to prepare for your trip or how to choose the right travel insurance policy. People love learning about products and services that they use on a daily basis. So if you can incorporate fun facts about your product or service into an entertaining video, then you’re guaranteed to draw in new customers and hold on to your existing customers.

Include Customers’ Stories

Instead of just focusing on the product, you can use video to show how and why your customers love or use your product or service. According to HubSpot Blogs research, 89% of consumers want to see how a product or service works in real life before purchasing it. So if you have a customer who is already a fan of your product and wants to share his or her story with others, then you can create a short video featuring the customer talking about his or her experience with your product or service.

The best part of customer stories is how relatable they sometimes are. For example, a customer service video might show a customer who is having problems with an order or complaint. But, because the video is personalized, it feels more like an “I’m hearing you” conversation than a typical customer service video.

As a business owner, it’s your job to provide for your family. But, in addition to being an entrepreneur, you’re also a human being who needs to eat and pay the bills. If you’re looking for ways to get the most out of your investments, then consider video.