When you’re starting a private practice, the number of patients you’ll see is pretty much up to you. However, once you do have patients, your responsibility is to keep providing good care to them. This means you’ll need to establish and grow your practice by marketing it online. In this article, we’ll discuss how you can use online marketing to grow your private practice.
Establishing Yourself As An Expert In Your Field
When you’re first starting out as a private practitioner, it can be hard to establish yourself as an expert in your field. After all, you’ve only been practicing for a short while, and you haven’t yet done any significant academic research in your specialty. But, that’s all the more reason to do so. Research has shown that having an expert in your field—particularly one with a lot of credentials—is an invaluable asset when promoting your practice. It can help establish you as a thought leader in your industry and generate more interest from potential patients. For instance, if you’re an emergency medicine physician, but the only research you’ve ever published is in regards to car accidents, establishing yourself as an expert in trauma care means you’ll be able to draw more attention to your practice when promoting it online.
Marketing Products and Services That Are Of Value To Your Patients
If you want to grow your medical practice, you’re going to need to establish yourself as an expert in your field, which means you’ll need to be marketing products and services that are of value to your patients. To do this, you need to understand your target audience’s needs and the value you can bring to satisfy these needs. This will help you develop a buyer persona and target audience and, as a result, craft more effective marketing messages. If you want to see an example of this in action, take a look at Brigham and Women’s Faulkner Hospital’s website. On their homepage, they feature a video of a patient explaining how they benefited from their services. The short video is worth watching, as it provides a patient perspective on what value they get from their surgeon’s services. The video also serves as a mini sales pitch, as the viewer is presented with information on what type of surgeries the surgeon performs, the cost of these procedures, and whether or not insurance covers them. The patient persona and value proposition in this case are clearly articulated, which means the viewer understands exactly what they’re getting into, and the benefits are clearly articulated as well. As a result, this is an effective way to advertise your practice.
Creating content that is Search Engine Optimized
Another effective way to grow your private practice is by creating content that is search engine optimized (SEO). By taking the time to optimize your content, whether that’s a blog post, an infographic, or a YouTube video, you’re putting yourself in front of potential patients who are looking for information on your specific topic. When optimizing your content, make sure to consider both the search term (keywords) as well as the structure of the content itself. Think of SEO like designing a website where both the search engine and the user can easily find what they’re looking for. Like a good website designer, you’ll need to do your research on the keywords most frequently used by your target audience and find a way to fit these keywords into your content. The more you can do to make your content searchable, the more exposure you’ll get and the more patients you’ll be able to treat.
Blogging For Exposure And Engagement
When you’re establishing yourself as an expert in your field, the last thing you need is to be unknown to your target audience. This is where blogging comes in. By taking the time to blog regularly, you’ll be able to establish yourself as an expert in your industry, expose your thoughts and opinions to your target audience, and potentially engage with them on a more personal level. A study from HubSpot Blogs found that consumers prefer to learn about new products and services from a celebrity or an expert in the field rather than from a regular person.
While you might initially hesitate to write about yourself or your practice due to professional and/or personal self-doubt, the fact is that blogging is a valuable tool for any type of business, especially a private practice. Plus, it’s a great way to build relationships with potential patients and establish yourself as a thought leader in your industry. If you want to see how blogging can help your practice, check out Lifewire’s blog. Lifewire is a company who’s products help doctors and other medical professionals establish and grow their practices, and they use blogging as a tool to do this. They started a blog in 2014, and since then, it’s grown to over 50,000 monthly readers, largely due to the fact they use a popular WordPress plugin that helps them engage with their audience through various forms of media. These include blog posts, podcasts, and live chats—not to mention the fact they use influencers to help spread the word about their brand.
Creating Video Content For YouTube And Vimeo
While we’re on the subject of media, let’s not forget about YouTube and Vimeo. Chances are, your target audience is already consuming content on these platforms. So, if you want to grow your private practice, creating and distributing video content is a great way to do so. But, to be effective, you need to take the time to create high-quality content that’ll be worth watching. This means lighting and sound, as well as a polished look that draws in the audience. If you want to create video content, start by identifying the platform(s) that your target audience uses frequently and where they hang out online. Next, find topics that your target audience is interested in and can benefit from. And last but not least, make sure to add value to your content by including expert tips or advice. For example, if you’re a financial adviser, but most of your content is in regards to medical issues, establishing yourself as an expert in personal finance means you can provide helpful advice on budgeting and maximizing earnings. Value added.
Attracting A Larger Audience With Multiple Channels
If you want to attract a larger audience and potentially grow your private practice, you need to consider the options available to you. While a blog is a great way to establish yourself as an expert in your industry, so is Twitter and other social media channels. With over 500 million monthly active users, Twitter is one of the most popular social media platforms around. And, increasingly, patients are using social media to research their healthcare choices, so you can bet your practice that they’re on there.
As a result of this, you have the opportunity to market your practice on Twitter by simply following the instructions in the platform’s user guide. Simply follow the instructions to locate the audience you’re targeting, create compelling content that’ll be worth their time, and start building a following. You can easily find Twitter users based on your target audience or patients, and even if you don’t have a large following, you can always use Twitter’s premium tools to find and engage with the people most interested in your content.
Now, there are certainly times when a single platform isn’t enough. Maybe you want to create video content and intend to distribute it to YouTube and Vimeo, but don’t have the time to create the perfect blog post every week. In these cases, you can use online marketing tools to help you establish and grow your practice. One of the most powerful and, at the same time, simple to use platforms to do this is Rocket League. Launched in early 2018 by Sony, the game allows users to play against each other in online competitions. However, beyond just being a game, Rocket League allows users to stream their gameplay and interact with viewers through chat rooms and forums.
With so much talk of healthcare at the moment, you can bet that more and more people are researching their healthcare choices online. For instance, if you’re a dermatologist, you could start a blog about skin care or take the time to write a detailed guide on how to choose the right dermatology products. And, since they’re often searching for answers, you can bet people will find your content if you establish yourself as an expert in your field. Similarly, if you’re a dentist, you can start a blog about dental health or write a guide on how to pick the right smile kit. With so much talk of healthcare at the moment, people will be hunting for answers, so if you can provide these, they’ll be able to find you.
Grow Your Practice By Knowing And Using The Right Software
When you’re starting a new business, you have a lot of moving parts, and it can be hard to keep everything organized. This is why you should invest in software that can help you establish and grow your practice. By taking the time to set up the right software, you’ll be able to track patients, manage your schedule, and produce high-quality reports. And, most importantly, you’ll be able to find all the information you need, when you need it. Some of the most popular practice management software include: