If you’re looking to build a successful online marketing funnel, you’ve probably considered a variety of tactics, including SEO, content marketing, and paid media.
While there’s no one-size-fits-all approach to affiliate marketing, one method that’s generated incredible results for me and my clients is online marketing funnel. When executed properly, it can help you attract, engage, and convert your ideal customers into loyal paying customers with a simple to follow guide.
In this blog post, we’ll explore how to build a successful online marketing funnel using HubSpot, focusing on key best practices that can help you hit the ground running.
Create Quality Content On A Regular Basis
When you’re investing in digital marketing, especially if you’re focusing on online marketing funnel, you’ve probably heard the term content marketing.
Depending on who you talk to, content marketing can refer to a variety of tactics, from SEO to email marketing to social media marketing. But as a whole, it describes a business’ content strategy, which aims to attract, engage, and educate customers through the creation and distribution of content.
While there’s no one-size-fits-all approach to content marketing, one method that generates incredible results for me and my clients is creating high-quality content on a regular basis.
The reason behind this tip is pretty simple. Generating more leads and growing your business means attracting more customers to your site. But to keep those customers, you need to prove that you have something worth listening to or reading. So the answer is simply build high-quality content that your audience can benefit from.
The key to doing this is consistency. Because content is often a digital marketing’s first port of call when it comes to attract, engage, and convert customers, you can bet that Google and other search engines will prioritize content that is regularly updated and fresh. Having said that, the key takeaway from this ideal is to create content that is just right for your target audience.
Make The Right Call To Action
When a customer clicks on a link, they’re taken to a website with the purpose of making a purchase. Sometimes this is as simple as confirming an order, while other times it could involve more steps, such as researching product details or seeking advice from a customer service representative. No matter what, this is the action that you hope the user will take when they arrive at your site. And as the owner of an e-commerce store, you’re well aware that without a call to action, you’re leaving money on the table.
An important factor to consider is the Call to Action (CTA). The call to action is what compels a user to take the desired action, which in return, generates a conversion. If you’re not sure what a CTA means, don’t worry, here’s an example:
Say you’re running a hotel website and you want interested customers to make a booking or stay at your hotel. Your CTA could be anything from “Make a booking now” to “Visit our beautiful city and see what we have to offer.”
Depending on the product or service that you offer, you’ll need to consider which call to action will be most effective. If your product is B-to-C, you’ll need to consider which call to action will encourage a customer to make the next step, from B to C. In other words, once a customer completes the first part of the funnel (eg, book a hotel room), what will encourage them to complete the second (eg, stay at the hotel)?
One of the simplest yet most effective calls to actions to have on a website is a “Buy now” button. When a customer clicks on this button, they’re taken to a secure payment page where they can choose to pay with a credit card or PayPal. With credit cards, users can make purchases as often as they want because there’s no annual fee.
PayPal has similar benefits, but with the added protection of security. When a user pays with their credit card or PayPal account, the retailer has to notify their bank in advance that they’re about to receive a large amount of money. This ensures that the bank will approve the transaction, which in turn, protects the business from any fraudulent activity.
Choosing the right CTA is essential because it will affect the conversion rate of your digital marketing efforts. If you aim to generate a certain number of leads or make a specific sale, you’ll need to consider which call to action will be most effective.
Use Multiple Channels To Reach Your Audience
If you want to build a successful online marketing funnel, you don’t want to limit yourself to one channel or platform. Reaching your audience on different platforms can help you reach more people and engage with customers more effectively. Using several platforms can also help you track the success of your paid and organic marketing efforts.
The platforms that you choose will depend on your target audience. If you’re looking for customers in Asia, you’ll likely want to try and reach them on platforms like Google, Facebook, and Instagram. But if you’re targeting a U.S. audience, you might want to try and reach them on YouTube and Twitter.
“The key to having a successful online store is having multiple channels of communication with your audience,” says Jana Richards, founder of Jana Richards Consulting. “Having a place to talk about your products, offer advice, and share useful information with your target audience is crucial. You can’t expect customers to come back to your site over and over again if you aren’t making the same effort to connect with them on other platforms.”
Working with your marketing manager or agency, develop a strategy for using multiple channels to engage with your audience. Once you have that strategy in place, you can begin to make the right calls to action on each channel. Doing this will help you build a successful digital marketing funnel.
Create A Winning Fretwork
To effectively engage with your audience and encourage them to act, you’ll want to create a compelling narrative that draws them into the action. A 2018 HubSpot study found that a compelling narrative helped lead to a 29% increase in conversion, while an unclear narrative resulted in a 7% decrease in conversion.
According to HubSpot Blogs Expert Matt Schlicher, brands that want to be successful online need to stop focusing on keyword optimization and build a successful strategy around compelling content, which in turn, will generate more leads and traffic to your site.
“If you want to grow your business, you need to develop the habit of creating compelling content,” Schlicher says. “You don’t need to focus on keywords or even pay much attention to SEO. Instead, create content that draws in and keeps your audience. When you do that, you’re on your way to a much more successful online marketing funnel.”
Measure The Right Metrics
You’ll want to be sure that you’re measuring the right metrics to determine the effectiveness of your digital marketing strategies. Google Analytics is a tool that allows you to track the performance of your website and marketing efforts across various platforms and channels. Since every channel and platform is different, you’ll want to make sure that you track the right metrics to determine the effectiveness of your efforts.
You should also be measuring the success of your paid and organic marketing strategies. The Google Analytics dashboard is a great place to start, as you can see all of the data that you need in one place. From there, you can drill down into specific metrics and charts that can help you determine the success of your marketing efforts.
Follow Up With The Right People
Having a successful online marketing funnel doesn’t mean that you stop at generating leads. You’ll also want to follow up with those leads to convert them into paying customers. This follow up can take the form of a series of emails or a good old-fashioned phone call. It depends on your technique and what works best for you. But you need to follow up with someone to make sure that they receive your message.
Since you’re already making regular content updates, you can use that as a starting point for your follow up. If you want to make sure that they receive your message, you can opt-in their email address or phone number and then craft an email or phone call to follow up.
Focus On Long Term Growth
If you want to make your investment in digital marketing worth it, you’ll want to focus on long-term growth, rather than quick wins. You can’t expect to see instant results from online marketing, especially if you’re just getting started. Instead, you’ll want to develop a clear plan for expanding your business and then track your progress along the way.