The line between marketing and sales is blurred. Marketing is no longer being restricted to just advertising your products or services; instead, it has transformed into a much broader activity.
What is marketing, then? Marketing is all the activities that you engage in to attract potential customers. But instead of just focusing on attracting people to your product or service, you can also use marketing to attract people to an event you are organizing.
When someone hears the word ‘marketing’, they often think about advertisements. But that is only one aspect of marketing. You can also use social media, PR, and other tactics to attract potential customers to your event.
Many event planners have discovered the power of online marketing. And they are using it to their advantage. Digital marketing and social media allow event planners to reach consumers who would never buy their products or go to their events. With digital marketing, you can target the right audience at the right time. You can also use social media to engage with your customers and build lasting connections. What’s more, you can use digital marketing to follow up with event planners who have shown interest in your product or service. In this article, we will discuss how you can use digital marketing to create an amazing online marketing funnel for your event planning business.
Launch A Website
The first step to creating an amazing online marketing funnel for your event planning business is to launch a website. A good web designer can help you choose a nice, clean, and easy-to-navigate template for your site. After you have chosen this template, they will use it as a canvas to build your website. So it is important to choose a template that is easy to replicate.
Once your website is up and running, you can use it to collect leads. But you should not just focus on collecting leads. Instead, you can use the site to communicate with your potential customers and establish a relationship.
To do this, begin by adding value to your site by providing useful information about your products or services. When visitors come to your site hoping to find helpful information, you can use the opportunity to introduce yourself and your business. You can also add a search bar so that visitors can easily find answers to their questions.
Get Social Media Accounts
The second step to creating an amazing online marketing funnel for your event planning business is to get social media accounts. You can use social media to further promote your website and gain credibility. Most importantly, you can use social media to engage with your customers and potential customers. You can use social media to follow discussions related to your industry, which will give you the opportunity to contribute value or add credibility to those discussions.
Join Online Communities
The third step to creating an amazing online marketing funnel for your event planning business is to join online communities. With these communities, you can contribute value and build credibility. You should not be alarmed by the word ‘online’ in online communities. These communities exist in real life as well – you might join an industry association, for example, where you can contribute to discussions and be recognized for your expertise.
To engage with your customers and potential customers, you can use online communities to create a space for relevant discussions.
Use Digital Marketing To Generate Leads
The fourth step to creating an amazing online marketing funnel for your event planning business is to use digital marketing to generate leads. You can use digital marketing to attract people to an event you are organizing. To do this, you can create a landing page or an ad on social media platforms to entice people to attend your event. If you are new to digital marketing, you can use tools like Google Analytics to figure out what content is generating the most leads.
With these four steps, you can put in place the framework for an amazing online marketing funnel. You can use this funnel to generate leads for your event planning business and to follow up with these leads to close the funnel and earn a sale. If you want to learn more, here are a few fantastic guides that will take you up the digital marketing ladder:
Digital Marketing For Beginners
If you are new to the digital marketing world, then start with the basics. There are certain platforms like Google Analytics that will help you understand the basics of digital marketing. With this basic understanding, you can move on to more advanced courses.
The first and most fundamental rule of digital marketing is: “attracting, engaging, and converting people to customers”. To put this in simple terms, what does that even mean?
In the case of event planners, attracting people means using digital marketing to get the word out there about your event. Engaging with people means that you are actively contributing to online communities to be able to better serve your audience. And converting people means that you are using your digital marketing to actually get the sale – i.e. to generate leads and follow-ups.
The reason why it is so important to follow the above guidelines is because there are hundreds of companies out there that will try to trick you into purchasing their products or services. It is all about being aware of these tricks and knowing how to avoid them.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the ranking of a website or a web-page in search engines such as Google. To achieve a high ranking, you have to follow certain guidelines. For example, you have to establish yourself as an authoritative source on your niche. You can do this by creating high-quality content regularly.
Most people do not have the time or the knowledge to build their own website. If you are one of these people and you are looking for a suitable platform to host your website, then look no further – WordPress.com is the solution. You can install WordPress on your own server or cloud platform (like Google Cloud Platform).
WordPress offers a variety of themes and plugins that you can use to make your site standout. Moreover, one of the best things about WordPress is its incredible SEO functionality – more than 60 different SEO plugins are available to enhance your site’s search engine optimization.
If you are creating content for an online community like LinkedIn or Facebook, then you are already implementing content marketing. But did you know that content marketing can also be used to promote a product or service?
You can use content marketing to attract visitors to your site. Then, you can use your site to build credibility and ultimately drive sales. To do this, you have to create content that is useful and applicable to your target audience. Moreover, you can use various tools to track the performance of your content. A tool like Google Analytics can help you see the value of your content within your own site.
Once you have attracted potential customers to your site with relevant content, it is time to engage with them. To do this, you can use conversion optimization. With this technique, you can design and develop a series of limited-time offers to convince people to make a purchase. Once they make the purchase, it is crucial to follow up with them to maintain the sale.
To design an amazing marketing funnel, you must identify the stages of the funnel, set the benchmarks for each stage, and optimize each stage. When you do this, you can use data from past stages to inform the next. Moreover, you can learn from your mistakes and optimize the process accordingly. For example, if you discover that a certain type of traffic converts at a lower rate than others, then you know it is time to shift your strategy to attract these customers. This way, you will ensure that your business does not become obsolete due to changing trends and technology – particularly as newer and better platforms emerge.
Last but not least, we have email marketing. Did you know that you can use email marketing to promote your event? To do this, you can either develop an email list by encouraging people to sign up for your mailing list or you can use a tool like MailChimp to create and manage your email marketing list. It is a free tool. You can also use tools like Google Analytics to track the performance of your email marketing – i.e. how many people opened the email, how many people clicked on a link, and so forth.
The first step in email marketing is to choose a suitable email template. A good email template will make your emails look more professional – even if you are using a free email service like Gmail. If you want to find out more, here is a great guide by HubSpot on how to design an email template.