How to Make Online Marketing a Reality for Your Business

The internet has opened up many new possibilities for businesses, allowing them to connect with customers wherever they might be. This is especially beneficial for geographically remote businesses that might struggle to draw in customers from within their local area. With online marketing, businesses can target potential customers based on their interests and demographics, and can interact with them whenever they want via email, social media, or phone calls.

Though there are a variety of methods and tools for marketing online, the basics remain the same. You will typically need to have a website, establish online accounts on various social media platforms, and begin building your email list.

Creating a Website For Online Marketing

A website is an essential part of any digital marketing strategy. Having a professionally designed and maintained website is vital for drawing in visitors. Even if you have a perfectly functional and original website, you must still consider paying for professional website development if you want to achieve the best possible results from your marketing efforts.

Fortunately, modern web development tools make creating a beautiful, functional, and unique website a breeze. With platforms like WordPress, Squarespace, and Shopify, the process of creating a professional-looking website is incredibly straightforward. Whether you are a seasoned business owner looking to make the transition to a more formal online presence or an enthusiast who wants to create a personal website for fun, the tools are there to help you.

Building An Email List

An email list is arguably one of the most important aspects of any online marketing campaign. Having a mailing list allows you to consistently send out valuable content to your audience, encouraging them to come back for more. You can use a tool like HubSpot to build and manage your email list, which also provides you with an organic social media presence, allowing you to engage with your audience on multiple platforms.

To get started, establish a marketing email account with a service like HubSpot, and then begin adding email addresses from your target audience to your list.

You can also use tools like MailChimp or Aweber to create and maintain your list. Don’t worry — no matter which tool you choose, building and maintaining an email list will be extremely easy. As you collect email addresses, you can begin sending out valuable content to your audience, steadily increasing your credibility and establishing yourself as an expert in your field.

Setting Up Social Accounts

You must have social media accounts on at least one of the following platforms: Facebook, Twitter, LinkedIn, Instagram, or Pinterest. Though you can certainly put out solid content without having an account on each platform, having a presence on as many platforms as possible will make you more influential to your target audience. If you’re brand new to social media, you should consider using a tool like Hootsuite to manage your social media accounts. With Hootsuite, you can schedule posts in advance, set up automated posts from within the app, and engage with your audience via Instagram and Facebook ads.

If you want to grow your account, take advantage of the platform’s features to gain more followers, like engaging with your followers via multiple platforms and gaining some insight into their interests. You can also use tools like Hootsuite to gain insight into the performance of your social media accounts.

Marketing During Off-Peak Hours

Though there are 24 hours in a day, only a small number of those hours are typically considered “traditional” office hours. This is the time when your employees are working and can be expected to respond to emails and other communications.

While it’s important to engage with your audience during these hours, you should not use them as an excuse to neglect your marketing efforts during the rest of the day. Your employees might be able to respond to queries during non-peak hours, but unless you have someone specifically assigned to handle marketing enquiries, you will not always get the quickest response.

As a business owner, it’s important that you are aware of your marketing limitations and make the most of what you can — during specific hours when you can expect a response, and during off-peak hours when you can’t.

Regular Posting

Consistency is one of the most important aspects of any successful marketing campaign. Without it, your audience will begin to question your motives, believing that you are simply trying to sell them something. With regular posting, you will establish yourself as an expert in your field, encouraging people to trust your content and seek your help when necessary.

To get the best results from your marketing efforts, you must commit yourself to regularly posting on your website and social media accounts. Though there are a variety of ways that you can engage with your audience, posting regularly is the key to creating a healthy relationship.

Regular posting ensures that your audience knows you are an active and engaged member of their community, and it gives you the opportunity to engage with them on a day-to-day basis. If you want to build a successful business, you must be willing to put in the time and effort to develop and maintain a solid presence online.