Most entrepreneurs know that they need an online presence to succeed. However, running an internet business is different than most people imagine. There are a lot of things to think about, and it’s not necessarily easy to find the time to focus on everything. That’s where an online marketing company like Online Marketing Front Row can help. We’re a boutique agency that focuses on providing businesses with an effective and efficient online marketing strategy. We understand how busy you are, so we’ll do all the work for you.

The Growth Of Online Marketing

Over the years, online marketing has grown tremendously. Some of the biggest companies in the world got their start with an online marketing strategy, and it’s not hard to see why. The internet is always expanding, changing, and evolving, so it’s an ideal place to grow a business. Let’s take a look at some of the statistics regarding online marketing.

76%

Of American adults, 76% use some form of social media. That’s about half of the population of the United States. In fact, 71% of American adults use social media in some capacity, whether it’s directly on the platform or indirectly through an app like Twitter. While Facebook is the most popular social network among users in the U.S., Twitter is rapidly gaining in popularity.

93%

Of American adults, 93% use search engines like Google to find information. So basically, if you’re not on the first page of results when someone searches for your product or service, you’re unlikely to ever see any meaningful traffic to your site.

Organic search results on Google are ranked based on a number of factors, including quality of content and relevance, so you can bet that the better your content, the more likely you are to show up on the first page of results for users searching for your products or services.

5.2 billion

There are around 5.2 billion searches per day on Google. That’s about one search every four seconds. It would take you more than 40 years to read all of the search queries that are made per day. So you can understand how important it is to have a website that can efficiently pull in traffic, convert that traffic into paying customers, and retain those customers using inbound marketing methodologies.

Inbound marketing is all about attracting and retaining customers using sophisticated marketing methodologies and research, rather than relying on expensive television ads and mass mailings.

70%

Of American adults, 70% use some kind of mobile device. So you can imagine how important it is to have a mobile-friendly website. However, not all businesses are born equal on the internet. If you want to succeed, you need to embrace the changing times and learn how to optimize your website for mobile devices.

The Evolving Role Of The Web Designer

Just as with any other field, the internet has seen massive change when it comes to website design. Thanks to a variety of technologies such as smartphones and tablets, as well as the evolving role of the web designer, the way we interact with a website has changed. Here’s a short history of the web designer from Arthur Nielsen:

• Nielsen (1955-2009) developed the concept of the online store in 1981. Before then, online stores were mostly used for the retail industry.
• In 1986, he developed the first website for the then New York Stock Exchange. The objective was to provide a single source for NYSE-listed companies’ financial data online.
• In 2009, Nielsen founded his own company, Nielsen Global Research, to focus on online marketing research. The company is headquartered in Kansas City, Missouri and has offices in London, Sydney, and Hong Kong. In 2016, Nielsen purchased the Omniture business for $15.9 billion.

Why Should You Partner With An Agency?

The fact is, no one size fits all when it comes to business and marketing, and many companies struggle to effectively partner with other organizations due to unrealistic expectations. When you work with an agency, you’re getting access to a team of experts who have extensive experience in multiple industries. This is crucial if you want to succeed in today’s ever-changing digital world.

An agency can help you identify your problems and objectives, and then create a customized plan to solve them. This is different from working with a freelance web designer who may end up doing some initial work for you but will then disappear, leaving you with a poorly designed site that you’ll have to fix yourself.

Working with an agency allows you to focus on what’s important to you. You can bring in outside resources as needed to achieve your business goals. And if you ever decide to move forward, you’ll have the knowledge and expertise of an entire team behind you.

How Do I Partner With An Agency?

To find the right agency for your business, start by doing some research online. There are many agencies out there, so it’s important to understand what makes them special. Here are some of the things that set Nielsen Global Research apart from other marketing and sales agencies:

• The emphasis is on strategy, not just execution.
• They are very hands-on.
• They take the time to understand your needs and goals.
• You will always hold accountable the person responsible for the project.

If you’re looking for a one-stop-shop for business and marketing services, consider Online Marketing Front Row. We would be happy to discuss your next steps with you.