It’s no secret that mastering marketing on the internet can be difficult. Chances are you’re not a natural at it.
Whether you’re trying to launch a new product or brand, or you’re just looking to grow your business, you’ll need to become an expert at digital marketing. Thanks to platforms like Google Analytics, learning to market online doesn’t have to be difficult. In fact, it can be quite the opposite.
Google Analytics allows you to track the performance of websites and digital properties across different platforms like Google Search, YouTube, and email.
With this free tool, you can easily track various metrics like traffic, engagement, and conversions, for a single website or digital property. You don’t need to be a tech expert to use Google Analytics.
Now, you might be thinking, why am I getting so much attention with my web content when it’s still not that easy to convert virtual visitors into paying customers.
You’re right – it’s not that easy. But that’s what makes it so rewarding when you finally do convert those visitors into paying customers. The more you put in, the more you get back. So it’s a win-win!
If you’re looking for a comprehensive, free online marketing course that helps you develop the skills you need to succeed in this ever-changing world, check out Marketing Essie’s free online marketing course.
Marketing Essie’s Free Online Marketing Course
This free online marketing course from Marketing Essie is an excellent source of information for anyone who’s interested in learning more about marketing on the internet. With this marketing course, you’ll not only learn all the ins and outs of online marketing but you’ll also gain a competitive edge over your competitors.
This is especially beneficial for business owners who are looking to grow their businesses.
The main purpose of this marketing course is to help you develop the right mindset, which leads to more effective marketing. In order to achieve this, you’ll not only have to learn the skills you need but you’ll also have to put them into practice. So not only will you learn how to do copywriting, but you’ll also have the opportunity to write and implement marketing pieces for your own business. This way you can truly see the difference between theory and practice.
Marketing Essie’s Free Online Marketing Course Outline
Here’s a quick look at what you’ll learn in the Marketing Essie free online marketing course:
Getting to Know Marketers
If you’re looking to get started in the field of marketing, this is a great course to do so. You’ll gain a better understanding of how marketers think and what they need. In this section of the course, you’ll learn about different types of marketers, their specialties, and how they work. You’ll learn about the major differences between marketers and what they do and why they do it. This includes a short discussion on psychographics and digital demographics.
You’ll also learn about SEO, content strategy, and online marketing and how they all work together.
By the end of this section, you’ll know everything there is to know about marketers.
The Anatomy of a Promotion
This includes everything from setting up automated drip emails to send out to your audience to analyzing the results of your campaign. You’ll learn how to set up automated emails, create landing pages, and analyze traffic to discover what’s working and what isn’t. You’ll also learn how to track the results of your campaigns in Google Analytics.
This includes everything from conducting industry research to analyzing customer behavior to discover what they want and how they behave. You’ll conduct primary research by talking to customers and gathering their feedback. This includes both in person and online interviews. Additionally, you’ll need to analyze this data to discover the most effective marketing strategies to use.
You’ll learn all about converting potential customers into paying customers in this section. This includes things like building a list, email marketing, and using various strategies for getting people to respond.
In the final section of this marketing course, you’ll learn how to automate most of the routine activities that you need to carry out in order to market your products or services. This includes things like email marketing, social media marketing, and website content strategy.